Top Ten Things You need to know about E-Mail Deliverability

February 24, 2010

Time 1:00 PM ET

Cost

Council Member $49.00

DMA Member $69.00

Non Member $99.00

Sponsored by DMA

This fast-moving one hour virtual seminar will introduce the ten most important areas of e-mail delivery that marketers using e-mail campaigns need to follow. This virtual seminar is specifically designed to help marketers that are using e-mail in either a B-to-B or a B-to-C setting with the goal of increasing or maintaining good deliverability.

Using examples, discussion, and cases we will help answer such questions as:

• What is meant by the term email deliverability — What aspects are involved in delivery, and what can be done to increase deliverability?
• What parameters of email campaigns are looked at in email filters?
• How is your email “reputation” factored into email deliverability?
• What are the best practices for ensuring consistent email delivery?
• What does the future of email deliverability look like- what will you need to know for the future?

DMA Councils Regulatory and Legislative Update

Advocacy Webinar Update-Consumer Financial Protection Agency

February 23, 2010

Time 2:00PM ET

Cost:

Council Members Free

DMA Members Free

Non Members $199.00

Sponsored by DMA Councils

Join key members from DMA’s Government Affairs team, along with experts from the member community as we review the key regulatory and legislative issues facing marketers. This quarterly update will address Consumer Financial Protection Agency. Learn what it is, how it may be regulated and how DMA is representing this issue with the FTC and congress.

Currently, the scope of the bill (H.R. 3126) is broad and sweeping, encompassing any business that extends credit, even those that only process credit card transactions, or offer financial advice. H.R. 3126 would also provide the FTC with the power to exercise its authority over any company in the advertising and marketing realm in most industries that are not overseen by the new agency.

“This bill continues to promote and expand a confusing maze of unclear and duplicative regulatory standards and ill-defined terms. It is still unclear who this massive new agency would cover, and that is especially alarming for those businesses who are trying to make their way through the economic recovery,” said David Hirschmann, president and CEO of the Chamber’s Center for Capital Markets Competitiveness.

Sign up now for this insightful webinar now and get a thorough understanding of what this bill means for you and how it can affect your business.

Mobile Marketing on a Budget

The good, The Bad, and the Ugly

February 11, 2010

Time 2:00 PM EST

Cost:

All Council Members Free

DMA Member Free

Non Member $199.00

Sponsored by DMA

Sponsored by Mobile Fusion

Join Joel Morrow from Mobile Fusion as he discusses case studies from Western Union and other leading financial firms and their use of text messages and mobile marketing in their customer communication strategy.

Learn how to work with a minimal budget to build brand image, acquire new customers, retain existing ones and more.

By incorporating text messaging and mobile marketing into to your marketing communication strategy you will be able to battle more effectively against your competitors outside the company while demonstrating your ability to innovate within your company.

After participating in this webinar you will not only have a better understanding of mobile marketing best practices, but will be able to go back to your company and implement the following 3 ideas within 30 days:

1. Articulate the mobile marketing opportunity for your company.
2. Leverage a mobile marketing roadmap for your company chunked into 3 phases:  1-walk, 2-run & 3-leap.
3. How to start with a low-cost, low-risk phase 1 proof of concept pilot for text messaging.

Joel’s experience at Western Union taught him that Innovation doesn’t just happen.  One has to understand how mobile marketing can help the company achieve its business goals (increase revenue and/or reduce costs) and then lay out a roadmap to make it a reality.  Participating in this webinar will teach you how to apply these ideas at your company, sharpen your marketing skills and enhance your career marketability.

Direct Marketing Math & Finance Seminar

February 11, 2010

May 25, 2010

Cost:

DMA Member $1399.00

Non Member $1699.99

Location; New York

Presented by DMA

Making decisions that ensure the financial success of direct marketing programs is no easy job. Learn key direct marketing measures and concepts that will help you think and respond more effectively … and get better results.

Master the basic mathematical concepts you need to calculate response rates, cost-per-order, breakeven, and lifetime value of a customer and avoid the risk of potentially major – and often preventable – loss. In two days, you’ll learn direct marketing “arithmetic” you can apply to maximize the profitability of all types of direct marketing programs – those involving continuity or repeated purchases or payments, lead generation and conversion, and catalog or other product sales.

Benefits of Attending

• Attend and you’ll gain knowledge you’ll use throughout your career.
• Identify economic factors that drive marketing profit and loss
• Calculate breakeven and profit or loss using costs and factors right for your business
• Establish what metrics are the best measures of success
• Ascertain what your customers are worth and how much to spend to acquire new ones
• Track responses in all media, including the Internet.
• Determine which statistical formulas to apply to predict future behavior

Email Evolution Conference

February 1-Feb 3 2010

Miami Beach Fl

Presented by: DMA

 

Conference and Half day workshop             

Member-$1349.00          

Non Member-$1599.00

Half day workshop only                          

Member -$449.99        

Non Member-$499.00

Conference only                                               

Member-$1249.00             

Non member-$1449.00

Conference and full day click z program      

Member-$1599.00         

Non Member-$2099.00   

Full day click z email marketing workshop   

Member-$599.00        

Non Member-$699.00

Tuesday conference only                                         

Member-$629.00      

Non Member-$829.00

There are five steps to register for Email Evolution Conference:

1. Locate yourself in our database. New customers will need to create an account.
2. Choose your event options.
3. Verify your registration summary.
4. Choose your payment method.

The State of Mobile Marketing,
2010 and Beyond:
Lessons Learned, Trends Ahead

January 25, 2010

Time: 12.00PM ET

DMA Member $149.99

Non Member $199.00

Sponsored by: DMA

Was 2009 the year the mobile marketing broke into the mainstream? This webinar will outline the latest findings from the more than 50,000 mobile-marketing campaigns conducted by brand and broadcast marketers.

 

Harnessing the Power of Cause Marketing to Drive Loyalty and Profits

January 21, 2010

Time 1:00 pm Et

DMA Member $69.99

Non Member $99.99

Sponsored by DMA

Aligning your business with a worthy cause is not only a smart business move, but a socially responsible one. More than 75% of 1,100 consumers polled in August 2008 said companies should still support social or environmental causes and non-profit organizations during an economic downturn. In the survey, by Opinion Research for cause-marketing company Cone, respondents said businesses should give as much as ever — or more. 

This webinar will profile several successful cause marketing programs including a mini-case study of Canada’s AIR MILES Reward Program, North America’s most popular coalition loyalty program.  AIR MILES recently launched the My Planet program, making a corporate commitment to inspiring and enabling more than 10 million member households (nearly 70% of Canada’s population) to make environmentally sustainable lifestyle choices. Discover how AIR MILES “learn, earn and burn” strategy has made them a leader in cause marketing with thousands of eco-friendly redemptions and website visitors.

Social Media Spotlight

January 21, 2010

Time 8:30-5:00 PM ET

All Council Members $99.00

DMA Member $299.00

Non Member $499.99

Presented by: DMA

The DMA social media council and the Participatory Marketing Network (PMN) are hosting a “Spotlight” on Social Media. This event gives you the opportunity to hear from top brands and experts on how they have applied Social media to their businesses and how you can apply their approach to your business.

The DMA Social Media Council serves as a forum for Social Media Marketing practitioners to share best practices, promote the dissemination of expertise and education to Direct Marketers seeking to understand how to employ social media as a marketing channel, and advocate for the adoption of industry practices and government regulations that will favor the development of social media as an effective, sustainable communications medium for marketers and consumers.

For a B2B or B2C marketer, the Social Media Council offers opportunities to better understand how to activate prospects and customers through social media, and to measure the effectiveness of social media marketing.  It accomplishes these objectives via expert presentations, roundtable discussions and the publication of survey data and white papers.  This information will be readily available through our bi-monthly council calls, web portal, LinkedIn page, in-person roundtable discussions, and upcoming Blogs.

 eec/UnsubCentral Webinar: Secure Email Revenue:

How to Protect Data When Engaging in Third-party Email Marketing

January 20, 2010

Time 2:00PM EST

Webinar: Free

Sponsored by DMA

When running email campaigns across affiliate networks or other third parties, suppression or opt-out lists are typically shared across parties to meet CAN-SPAM requirements.  While removing unsubscribes is a common email practice, there are risks in sharing lists in plain-text formats – lists of physical email addresses associated with individuals who do not want to receive email.  Suppression list abuse is real and the consequences can include federal fines and tarnished brand reputations.  The Email Sender & Provider Coalition (ESPC), a cooperative of leading email marketing firms and email service providers, has announced a plan that requires members to support suppression file encryption when those files are transferred to or from third parties or clients.

This webinar will discuss three options for securely managing and distributing your opt-out or suppression lists with third parties.  These options not only protect your data and brand but can also impact your email deliverability and reduce your costs.

Managing Customer Experience for a Sustainable Profit Advantage

January 14, 2010

1:00PM EST

Free Webinar

Sponsored by DMA

Channel explosion, consumer control and product parity have put marketers in a difficult spot. There are more channels requiring more campaigns often from fewer resources. In addition, consumers are requiring marketers to treat them as the unique individuals they are. They are constantly assessing the extent to which your company values their patronage and recognizes your interest through the experience you provide. 

This session will help marketers deal with the complexity of multi-channel marketing. First, the presentation will define the trends that led to consumer control and the need to deliver a unique customer experience. Second, it will demonstrate the process by which companies can create and deliver a relevant and unique experience for each customer across multiple channels. Finally, case studies will be used to show how large and small companies alike can deliver a customer experience that will give them a sustainable competitive advantage that delivers more profitable sales

2009 USTOA Annual Conference & Marketplace

  

December 8^th – 10^th  Fairmont Banff Springs Hotels & Spa in Banff, Alberta, Canada

The conference registration fee varies

Sponcered by USTOA

 

The USTOA Annual Conference & Marketplace is open only to delegates from Supplier Member (Associate and Allied) companies of the United States Tour Operators Association.

All activities, both social and professional, are planned to give Supplier Members (Associate and Allied) plenty of opportunities to meet with some of America’s most respected and renowned tour operators.

DMA09 Conference & Exhibition

San Diego Convention Center

October 17^th – 22^nd 2009

San Diego, Ca 

Register Now to save up to $300.00

 

 

DMA09, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition and will be hosted in San Diego in 2009.  DMA09 will feature more than 150 educational sessions, plus roundtables, case studies, white papers and research reports.  DMA09’s exhibit hall will feature more than 500 exhibiting companies covering all aspects of marketing and advertising.

Boost Consumer Engagement, Branding

and Sales Using Mobile and Social Media

 

 

 

Available Now

 

Free: Virtual Seminar

Sponsored by: Inmar

In this educational session that will cover how mobile and social media can be used to augment traditional direct marketing.  Enable consumer to engage Direct Marketing instantly, on impulse, and share “finds” with friends.  From loyalty programs to sweepstakes to Mcommerce – learn how mobile and social media can be used to augment traditional direct marketing.  This session will cover the newest trends in mobile and social media.  You will learn how to deploy interactive direct marketing campaigns utilizing mobile and social networks.  Understand your options for leveraging mobile and social media.  From case studies, learn how marketers are using these techniques to drive sales and brand awareness.

 

State Do Not Mail Registry Bills – 2009

 

 

 

Updated on April 1, 2009

 

In 2008, 12 state legislatures had 15 Do Not Mail bills under consideration. 2009 began with two bills being introduced and a non-binding resolution being considered in one major US city. Mail Moves America is actively working with state business groups and communicating with legislators about the importance of direct mail for consumers, businesses and the economy.

The following is a summary of the current state bills.

Next Post

Flipping Over Digital Catalogs

Avaliable Now

Free Webinar

Presented by Multichannel Merchant

Sponsored byNxtbook Media

 

 

 

 

 

 

Are you in the catalog business?

With this webinar you will learn:

• Where digital catalogs fit into the media mix. Just as print and the Web site serve segments of your audience, so, too, does the digital edition.
• How to create super-catalogs. Want to seamlessly integrate print with rich media? You can do it, using audio, video and animation to maximize returns.
• How to save the environment. You can reach more people for less money while benefiting the environment.

 

 

 

The Recession-Busting Dynamic Duo: E-mail & Targeted Direct Mail

 

Available now

Webinar:  Free

Presented by Target Marketing

Sponsored by:  Quantum Digital

 

 

This webinar will teach you how to integrate these two powerhouse media for maximum results and marketing efficiency. Via case studies and the best practices used by leading marketers, you will get the inside scoop on how to harness the collective strength of both e-mail and direct mail.

You’ll come away with:

·  Best practices for channel integration

·  Testing tactics that lead to better results

·  Ideas for campaign strategy based on real-world case studies

·  Ideas for connecting with past customers and new buyers

 21 Ways to Get Your Envelope Opened

 

 

Available Now

Webinar $79.00 2:00pm ET

Presented by Inside Direct Mail

Sponsored by IBS Direct

 

Your direct mail doesn’t have a prayer – unless they open the envelope.

Don’t miss 21 specific techniques to test in order to make opening your envelope irresistible, including:
* A simple double-perforation that has doubled response for several major clients.
* How, when and why to use personalization – at no extra cost.
* The single biggest mistake you can make on your outside envelope – that instantly dooms it to failure.
* The single most successful OE teaser in the world – which achieved a double-digit response rate.
* How to create windows in more creative ways than you ever thought possible.

Optimizing Online and Offline Marketing with Data Visualization

Available Now 

Webinar: Free

Presented by EMC

Sponsored by Tableau

 

Over the past few years, an abundance of marketing data, both online and offline, has become available to marketers. While this is ultimately a great opportunity for marketers, today most of them are not used to working with such large volumes of data.

Data visualization can help marketers gain insight from this information. This session will cover the use of data visualization in online marketing. You’ll also hear an in-depth case study about Progressive Insurance’s analytics framework and a discussion on the nuances of the data and the benefits.

SLIM JIM POSTAL REQUIREMENTS

September 8, 2009 the United States Postal Service will implemenat the following changes for letter size booklets……

View the following link for current postal requirements

new-postal-slim-jim-regs-34

2009 Postal Service Mailing Services Price Changes

Fact Sheet

usps-fact-sheet-20091

 

USPS “Summer Sale” 30% discount in Postage

 

 

There has been an importand and positive recent development with the U.S. Postal Service that stands to have very positive implications for both standard and letter mailers in 2009…..

usps-summer-sale1

SEO content strategy for skinflints:
How to gain big results on a small Budget

Virtual Seminar

Available Now

DMA Member $149.99

Non-Member $199.99

Presented by DMA Direct Marketing Association

 

Don’t get stuck in the “the economy is bad and there’s nothing you can do” mindset.  If you’re short on budget and need to know ways to “fix” your SEO content in-house, this is the Webinar for you.

First, you’ll learn how one small business was able to see a 95 percent increase in average orders, a number of top-ten rankings and a huge conversion boost in under five months – just by implementing a SEO copywriting content strategy!  Then, Heather Lloyd-Martin will review audience member’s sites during the call, providing immediate feedback on your most pressing SEO content problems.

Creating a Marketing Dividend

Available now

Free Virtual Seminar

Sponsored by DMA Direct Marketing Association

Marketing currently has a dual challenge: marketing in a downturn and needing to transform operationally. What is also clear is that doing more with less and trying to find money to fund marketing investments is going to be a difficult financial discussion. In order to talk to finance departments in a language they understand, marketers can use the approach of talking in terms of creating a market dividend.

Attend this webinar and you’ll learn how to identify your marketing dividend (through improving the efficiency and effectiveness of marketing), how to justify the investment needed to create the dividend and learn from some exciting case studies. Creating a marketing dividend may be vital to maintaining or increasing marketing communications spend through a downturn.

RR Donnelley & Sons Company Announced

CHICAGO–(BUSINESS WIRE)–May. 12, 2009– R.R. Donnelley & Sons Company (NYSE: RRD) announced today that it had submitted a written indication of interest to acquire all or substantially all of the assets and properties of Quebecor World Inc. (“Quebecor World”). RR Donnelley further indicated to Quebecor World that it was prepared to move expediently to a legally binding purchase agreement, pending the completion of due diligence. The Company noted that it believed the non-binding proposal offered Quebecor World’s debtors and their creditors superior terms to the current draft amended reorganization plans recently proposed as part of Quebecor World’s ongoing bankruptcy proceedings in the United States and Canada.   Read more…………

RR Donnelley Buying Quebecor World 513

Raising Awareness — and Money! — with Mobile

Available Now

Webinar: Free

Presented by Fundraising  Sponsored by Harte Hanks

Mobile communication is king these days, and “text me” is the new “call me.” So it makes sense that nonprofits should get in on this action, and solicit and accept donations via text messaging. Some already are doing it, but most haven’t a clue how to even begin. After this webinar, you’ll be on your way to moving your organization from the latter group into the former.

 Improve Online Customer Acquisition via Lead Verification, Enhancement and Scoring    

Available Now

Webinar: Free

Presented by Target Marketing

Sponsored by EBureau

Over the years, direct marketers have mastered the use of external marketing databases, predictive modeling and list segmentation to optimize response rates from direct mail campaigns. As new customer acquisition efforts migrate to the Internet, how can external data and analytics by applied? How can online lead generation campaigns be optimized, without breaking the budget?

Moving Training Online: Benefits and Best Practices

Available Now

Free Webinar

Sponsored  by Citrix Go to Meeting Corporate

Attend this one-hour Webinar to discover:

• Why organizations are moving their training online
• The direct and indirect value of online training
• How to ensure your online training program is effective

Webinar Prep 101: Best Practices for Preparing

Online Presentations

Available Now

11:00 am PDT

Presented by Citrix Go To Meeting Corporate

Attend this one-hour Webinar to discover how to:

• Plan and promote your Webinars
• Prepare and present content that is compelling and engaging
• Gather feedback to help you tailor your presentations to your audience

Digital Editions: The Next 12 Months

Available Now

Free Webinar

Presented: by Folio

Sponsored: by:

Advanced Publishing

Nxtbook media

Imirus

Zmags

It’s been a tough year for publishers, but there is hope on the horizon—or, more specifically, on the Internet. Join us as we take a look ahead with Bob Sacks of Precision Media Group, at what can be expected in terms of digital initiatives within the industry. You KNOW you need to be there; we’ll show you how to make the successful transition, growing your audience and your bottom line at the same time. The future is on the Web; Are you there yet?

Forging Ahead: Association Publishing Success Strategies

Available Now

Free Webinar

Presented by: folio

Sponsored by:

 

the magazine group

 

twofour54

 

 

Hammock Inc.

 

 

 

Over the past few years, FOLIO: surveys indicate that association publishers are feeling the strain of skeleton staffs, rising paper costs and online competition. While many publishers are under pressure, association publishers may face distinct demands from their consumer and b-to-b counterparts. In this webinar, we’ll cover the latest trends and successful methods in technology, staffing, content development and e-media that can help any association publication.

Building blocks for a Relevant Email Program

Available Now

DMA Member $149.00

Non-DMA Member $199.99

Technology Council Member Free

Presented by DMA

This virtual seminar will emphasize the importance of relevant email, its six key relevant building blocks, and help marketers benchmark their current capabilities. Additionally, case studies will be used to illustrate client success stories. Derive approaches from their experiences and significantly improve your programs overall significance.

Attendees will:

• Improve and identify their programs relevance
• Properly evaluate a current email programs significance factor
• Evaluate overall assets of a campaign

New StrongMail Survey Shows Social Media is Emerging as a Direct Marketing Channel

Click here

 StrongMail’s marketing and transactional email solutions enable businesses to deliver more relevant, timely and cost-effective messages.  StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also providing IT with superior deliverability and reliability.  Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry.  For more information, please visit www.strongmail.com.

Future of Direct Marketing

Author:  DMA

Publisher: DMA

Date of Publication: January: 2009

What is the Outlook for Direct Marketing in the Short and Long Terms?

This timely DMA publication provides insights from 35 well-respected direct marketing leaders in the direct marketing community on the future of direct marketing and their industry. The experts come from a wide array of channels and industries. 

You will be the first to explore each leader’s unique perspective based on their experiences and expertise including questions such as:

• Where will direct marketing be in five years and ten years?
• How will different industries change during this time?
• What preparations should be taken facing these uncertain economic times?
• What is the impact of the recession on direct marketing?
• What is the effect of the election of Barack Obama as president?

Statistical Fact book

The Definitive Source of Direct Marketing Benchmarks

DMA Member price $260.00

Non-Member $470.00 

The new 2009 edition offers a concise overview of vital direct marketing information, set in an easy-to-use format, from more than 30 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report will arm you with the facts you need. The Fact Book is your exclusive source for essential direct marketing statistics, benchmarks, projections, as well as breakdowns of production costs, revenues, and expenditures.

Chapters include essential direct marketing information, including:

• Catalog
• Consumer Demographics
• Database Management
• Direct Mail
• Direct Marketing Overview
• Email
• Financial Services
• Hispanic Market
• Interactive Media
• Nonprofit
• Power of Direct Marketing
• USPS Information

10 Tips to Winning at Consumer Centricity – For Retailers and Manufacturers

Available Now

DMA Member  $149.99

Non-Member $199.00

Are all consumers created equal? The short answer is NO. So why treat them as if they are?

Studies have shown that 70% of the choices that consumers make about which brand to buy are made at the moment of purchase, in the aisle. To truly influence these split second brand decisions, retailers and manufacturers must understand their consumers and behavior leading up to purchase. A consumer centric strategy, when executed efficiently and properly, can provide a monumental advantage in influencing shoppers and engendering high value consumers.

When both retailer and manufacturer adopt a consumer centric strategy and deploy fully across each organization the results are clear – richer consumer insights, optimization of marketing and merchandising strategies, and a magnified consumer retail experience. And don’t forget sales and profits.

After attending this webinar you will:

• Identify the primary challenges to launching and operating a consumer centric strategy
• Discuss key metrics to determine the value and success of a consumer centric approach
• Provide tips on how to make consumer centricity a success in your organization

Mobile Couponing:

Generating Sales and Consumer Engagement

Available Now

All council Member: Free

DMA Member: $149.00

Non-Member $199.00

Sponsored by DMA Mobile Marketing Council and ILoop  

 Sponsored by iLoop 

DMA Mobile Marketing Council

 

 

Mobile couponing drives sales and consumer engagement, it is one of the leading incentives marketers can offer consumers to stimulate consumer involvement in mobile enhanced marketing programs.  According to Forrester Research, mobile couponing is the second most active mobile marketing tactic employed by interactive direct marketers. Learn how hundreds of local small to medium size enterprises and national retail changes are employing mobile couponing both directly thought the mobile channel as well as through the mobile enhancement of their traditional and new media channels.

• Learn about innovations and trends in mobile
• Understand mobile marketing and where mobile couponing fits in
• Define mobile couponing
• Review key mobile couponing case studies
• Tips for getting started

 

Set Your E-mail Results on Fire – Your guide to virtually free best practices that improve program performance immediately and over the long haul   

Available Now

Free Webinar

Presented by: Target Marketing

Sponsored by: Silverpop

In 60 minutes loaded with real-world examples and results, you’ll learn how to:
- use welcome programs to increase engagement and revenue
- incorporate social media for a viral boost
- use personality to stand out in the inbox
- leverage preference centers for better retention and targeting
- minimize subscribers from going inactive or opting out

On-Demand Publishing: The Bottom Line – Solve challenges of conventional book publishing and directly impact revenue

Available Now

Free Webinar

Presented by Book Business

Sponsored by HP

On-demand printing who have solved the major problems faced early on, and are using sheet-fed and roll-fed digital printing systems primarily for generating books-on-demand. They will share the economics and value proposition that caused them to see digital as a complement to offset technologies. This webinar will help book printers and publishers understand when and how to maximize the use of digital printing for front and backlists, and for developing new, profitable products.

Happy Holidays: Get The Most Out of Your Data in the Fourth Quarter
Improve customer experience and your ROI with front-end data verification

Available Now

Free: Webinar

Presented by:  Multichannel Merchant

 DIRECT  Chief Marketer

It goes without saying that the holidays bring an influx of business. But how do you keep customers coming back long after the tinsel is off the tree? 

It doesn’t matter what vertical market you’re in, or what communications strategies you employ. You need to get customer data correct from the very start, by verifying mailing address, e-mail and phone as they are captured.  Accurate data gets customers their orders on time, lets you provide a great experience and ensures your database contains accurate records so customers receive your essential marketing offers all year round.  Plus, accurate data reduces marketing costs and improves your ability to qualify for postal discounts.

Jump into 1-to-1 Marketing… the Easy Way

Available Now

Free Webinar

Presented by Printing Impressions

Sponsored by Racadtech

During this Printing Impressions webinar InfoTrends will discuss how print and marketing service providers of all sizes can jump start their 1-to-1 marketing initiatives with ease. We will discuss tools used to simplify the process, introduce real-world examples, and present strategies for building confidence and generating revenue with 1-to-1 marketing.

Case Studies in City & Regional Publishing

Available New

Free Webinar

Sponsored by: Folio

This Webinar profiles one established city and regional publisher that has developed strong print, digital and event businesses to keep the competition at bay.

Leading Scoring for B-to-B  Marketers

Free Webinar

Avaliable Now

Presented by:Target Marketing

Sponsored by: Silverpop

This session will cover both strategy and tactics for achieving successful lead management with emphasis on the lead scoring process. It also will focus on how lead scoring not only can jump-start your B-to-B marketing programs but also improve overall sales and marketing alignment. And since seeing is believing, you’ll learn how other organizations have used lead scoring to improve their success with lead management.

Increased Your Mailing Efficiency and Reduce

Your Costs – the Intelligent Mail Update

Available Now

Cost is $79.00

Presented by: Inside DirectMail

Sponsored by: US Monitor 

 Join us for this webinar as our expert panelists share vital information about Intelligent Mail®, including details about upcoming changes to USPS regulations, important facts about Full-Service Intelligent Mail®, and examples of tested strategies that will help you get the most from your mailing efforts. Whether you’re an Intelligent Mail® novice or a seasoned pro, now is the time to learn more about this valuable USPS resource and get ready for the changes that lie ahead.

The Future of Mail: Policy Trends, DMA Tools & Effective Strategies for Preserving the Mail Channel

Available Now

DMA Member: Free

Non DMA Member $199.99

 Sponsored by DMA

The enhanced Mail Preference Service (MPS) — are among the best ways for the business and nonprofit community to address increasing threats to commercial mail.  Both reflect the strong belief that the evolving needs of consumers and donors must be met to be successful in today’s market.  Effective self-regulatory actions directly respond to advocates and regulators who are promoting their own initiatives.

Lead Fulfillment That Gets Results

Available Now

Free Webinar

Presented by Target Marketing

Sponsored by: Iron Mountain

 

In just 30 minutes, two leading B-to-B and B-to-C experts on multi-step, multi-touch sales will share more than a dozen proven marketing strategies that boost response to fulfillment campaigns.

You will learn what components to include—or leave out, ways to personalize the message based on data collection, copywriting dos and don’ts, and ideas for integration with other channels.

Using Mobile for E-mail Campaigns: A Primer

September 10^th 2009

Time:

2:00 pm

Free Webinar

 Presented by:  Target Marketing

Sponsored by: Lyris

 

If you’re an e-mail marketing professional looking to get in to mobile marketing, this is a can’t-miss event.

Register today to learn:
* The basic “how-to’s” of mobile marketing
* A review of key terminology
* Examples of how to get started and generate positive results quickly
* How to integrate mobile marketing with e-mail marketing to optimize your program results

You Don’t need ESP to Choose an Email Service Provider

September 16^th 2009

Time 2:00 pm ET

Free Webinar

Presented by Direct Market Association

 

Whether you’re looking to upgrade your email service provider (ESP) or want to see how your current one stacks up, you’ll find this webinar an invaluable resource. This vendor-neutral webinar will take you on an informative approach to your ESP selection or comparison to your existing solution by walking through the top factors to consider when looking into an ESP.

This webinar will cover:

• Why email is still important
• What email can do for you
• Why it’s important to choose the right ESP
• Top factors to consider when choosing a top tier ESP
• How to evaluate ESPs
• ESP scoring sheet

2008 Retail Email Guide to the Holiday Season

List Price $219.00

DMA Member Price $199.00

Deck the Halls with Boughs of…Email!

Long before retailers hang any wreaths or tinsel in their stores, they send out emails promoting their Christmas deals to their subscribers-lots of emails! Last year the Email Experience Council (eec) tracked more than 3,300 emails from more than 100 top online retailers during the fourth quarter and released daily reports on strategies, tactics and trends via the Retail Email Blog.

Based on that monitoring, the eec has produced this helpful roadmap to the email holiday season so retailers and other B-to-C companies can better formulate their campaigns this year.

This guide includes benchmarks and advice on:

• when to begin your campaign
• how much to increase your email volume
• which days to send on
• how to stand out in the inbox during the holidays

Basics of Direct Marketing Seminar

In these tough times, you must wring every ounce of value out
of every marketing dollar.

Date: September 21^st 2009

Cost:

DMA Member $999.00

Non-Member $1,299.00

Presented by DMA Direct Market Association

Fast-forward your learning curve by mastering the essentials of B-to-B and B-to-C direct marketing. Sharpen your skills with tips and strategies for increasing response rate and saving your company money. Update your knowledge on how to prevent common and expensive mistakes. The Basics of Direct Marketing – the condensed, two-day version of DMA’s best-selling seminar – is the most popular direct marketing course in the country. It has launched the careers of thousands and will accelerate your career, too.

And now, the Direct Marketing Association is bringing the seminar to your area to save you time and expense of traveling to a distant city. In this 2-day version of the popular national DMA seminar, Direct Marketing Institute, you’ll devote only the actual classroom time to attending, and have the opportunity to meet others in your local area.

Basics of Direct Marketing is a 2-day seminar. If your travel budget and time is limited, the 2-day seminar will give you a strong grounding in the essentials of direct marketing.

 

Publishing Business Virtual Conference & Expo

 

Now thru Feb 2, 2010

Free Virtual Conference

Presented by Book Business

Sponsored by Target Marketing

 

Book Business is proud to present the first Publishing Business Virtual Conference & Expo: Digital Content Day at Your Desk! Please fill out the registration form below to register for this FREE event, and to ensure your access to the latest and most effective digital publishing strategies and solutions. Fields marked with an aterisk*are required.

Beyond Customer Acquisition:

Maximizing Customer Lifetime Value

 

Tuesday September 22^nd 2009

10:00am  PT  1:00 pm  ET

Sponsored by: See here Core metrics

Webinar-Free

 

Sponsored by DMA

Learn how FUJIFILM USA used paid-search to help launch SeeHere.com in the very competitive photo-sharing space. See how they were able to leverage various media including paid search, natural search—even combining TV and search ads—to win customers. And then effectively nurture customer retention with strategic re-marketing.

Join us for an exciting webinar to understand how to:

• Determine Customer Lifetime Value (CLV)
• Figure acquisition investment based on CLV
• Retain customers with effective re-marketing

And how to make the most out of:

• Email Marketing
• Pay-Per-Click and Search Engine Marketing
• GoogleTV
• Customer Relationship Marketing

What Do Advertisers Want from Magazine Brands?
Closing the Sale Now

 

September 23, 2009
1:30-3:00 p.m. (ET)

Price $329.00

Sponsored by: min online

Powered by: TalkPoint

We’ll show you how magazine publishers earn a bigger piece of the marketing budgets in a print-depressed, budget-constrained, no-visibility economy. One of the most successful sessions at our annual spring min Day is the signature “What Do Advertisers Want?” panel of media buyers and brand marketers who explain frankly and bluntly what publishers need to do to open the budget purse strings and get a bigger slice of the marketing pie. But in the current environment, who can wait for spring?

How to Turn Browsers into Loyal Customers

Date:  September 22, 2009

Time:  1:00 PM EST

Webinar:  Free

Sponsored by: 

Seehere

Coremetrics

dma

 

Learn how FUJIFILM USA used paid-search to help launch SeeHere.com in the very competitive photo-sharing space.  See how they were able to leverage various media including paid search, natural search–even combining TV and search ads–to win customers.  And then effectively nurture customer retention with strategic re-marketing.

The Future of the Book: How to stay in the Game

November 18, 2009

Time 2:00 ET

Webinar: Free

Presented by: Book Business

Sponsored by: HP

The future of the book is personal, digital, mobile and global. The changes sweeping this $100 billion plus global industry promise the biggest change in how we read since the invention of the printing press. In this webinar, you will hear your industry colleagues’ perspectives on the future of books, and about what publishers and printers need to do to participate in this dynamic and changing media world.

Pull Visitors Back to Your Website:
Be Effective and Cost-Effective

October 14, 2009

10:00 am PT

Webinar: Free

 Presented by Coremetrics

Sponsored by Direct Marketing Association

 

 

As website visitors typically do not convert in a single session, you must pull them back quickly before they convert on your competitor’s site. While there are many ways to reach out to visitors, each has its own sets of strengths and weaknesses. Join us for a best-practice webinar that will show you how to leverage web analytics and marketing optimization solutions to reacquire site visitors intelligently. You will learn how to:

• Leverage visitor behavior data to display targeted and timely offers everywhere
• Fuel email campaigns with behavior data in lieu of costly paid-search campaigns
• Get in touch with site visitors even when you don’t have their email addresses
• Measure the effectiveness of display ads, widgets and syndicated videos with conversion metrics that matter to your business

The Art of Customer Engagement

Date:  October 8, 2009

Time:  2:00 pm ET

Webinar Free

Presented by: Target Marketing

Today, consumers demand to be treated as individuals. They want engagement, community and a voice. They crave genuine, reciprocal relationships with brands and value businesses that actively participate in a dialog. Join us for this free webinar, and learn how to leverage the customer conversation.

Using Best Practices-Will Get Your Email Delivered

Date: October 20, 2009

Time: 2:00Ppm ET

Webinar: Free

Presented By: Target Marketing

Email marketing’s effectiveness and ROI have been proven, but many business owners are still concerned about spam. Will my email messages get to the inbox? How do I avoid being lumped in with spammers? The good news – by following email best practices, your emails are more likely to be delivered.

This session will provide research highlights from an Aberdeen Group email deliverability study and practical tips for improving deliverability rate. Participants will also learn how email deliverability is essential to maximizing ROI for email marketing campaigns and how best to improve the performance of your email marketing campaigns

 Pull Visitors Back to your Website:  The Effective and Cost-Effective Way

Date: October 14, 2009

Time: 1:00pm ET

Fee: Free

Sponsored by DMA

Sponsored by Coremetric

 

As website visitors typically do not convert in a single session, you must pull them back quickly before they convert on your competitor’s site. While there are many ways to reach out to visitors, each has its own sets of strengths and weaknesses. Join us for a best-practice webinar that will show you how to leverage web analytics and marketing optimization solutions to reacquire site visitors intelligently.

You will learn how to:

• Leverage visitor behavior data to display targeted and timely offers everywhere
• Fuel email campaigns with behavior data in lieu of costly paid-search campaigns
• Get in touch with site visitors even when you don’t have their email addresses
• Measure the effectiveness of display ads, widgets and syndicated videos with conversion metrics that matter to your business

Search Engine marketing

Top 10 Secrets for B to B paid search

 

October 27, 2009

Time 2:00 ET

Webinar: Free

Sponsored by: DMA

 

Join Ben Hanna and Paul Taylor as they share top B2B search marketing tips on how to drive relevant traffic and maximize your ROI for online marketing success. In this webinar, you’ll start by learning how to optimize you B2B site for better search rankings. You’ll then learn the intricacies of the online buying process and how to boost your paid search ROI by tailoring keyword selection for both general and vertical search engines. You’ll also learn how to increase your paid search success by considering your total online marketing mix. Finally, you’ll discover how to make the biggest impact on your current search marketing programs right now with the least amount of time and effort.

Copywriting Tools & Techniques

eLearning Seminar

Learn at your desk, at your convenience! Gain 6 weeks of one-on-one attention while learning how to write convincing, credible copy that moves people to action.

1/19/2010

3/09/2010

5/11/2010

DMA Member $999.00

Non-Member $1299.00

Sponsored by the DMA

 

Improve your writing skills and learn the latest techniques in direct marketing copywriting in this personalized, highly interactive workshop. Your instructor – a top professional copywriter – will guide you through weekly lectures and writing assignments sent via email, answer any questions you have along the way and personally critique your work.

Leverage Search, and Ye Shall Be Found

November 5, 2009

Time: 2:00pm ET

Webinar: Free

Presented by: Target Marketing

Presented by: Quantum Digital

Learn how to maximize response to your campaigns with a well-orchestrated search marketing campaign. In this webinar, industry leaders will explain how to:

• boost exposure for online and offline efforts with paid search plans
• develop an organic search strategy that lifts all boats
• leverage insights from search efforts to hone direct mail, e-mail, etc.
• incorporate testing tactics to enhance insights for continual improvement

Paper or Electronic? The Impact of Choices

November 17,2009

Time 2:00PM ET

Webinar: Free

Presented by Target Marketing

 

An all-star panel on sustainability will break down:

Environmental impacts of both paper and digital channels

Tools and processes by which to gauge a product’s or process’s carbon footprint

Building the triple bottom line into the media selection process

Real-world examples of sustainability-driven media planning 

 

Who’s Charging What!
NEW Edition Now Available

Target Market bookstore

Print $149.00

Online$149.00

 Print/Online $199.00

 

  Who’s Charging What! — Your Guide to Direct Marketing Creative Services gives you complete facts on more than 150 of the top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs, print and broadcast advertising and any other direct response creative.

 

Turning Data into Insight

Using Custom modeling to Predict

Customer Behavior & Increase Revenue

 

November 10. 2009

Time: 2:00pm ET

DMA Member $69.99

Non member $99.99

Sponsored by: DMA

What if you could predict which of your customers were most likely to:

• Respond to your offer?
• Purchase another one of your products?
• Defect?

In this information-packed session, you’ll learn how custom modeling can turn raw abstract data into predictive marketing intelligence. Using real-life examples from a variety of industries, you will discover how to:

• Analyze your customer’s historical behavior to predict their future choices.
• Quantify the likelihood of your customer’s actions.
• Anticipate customer behavior using additional trends other than recency, frequency and monetary value.
• Devise powerful, actionable marketing strategies to improve response rates, effectiveness and profitability.

Put your SEO on Steroids with blogs

November 19, 2009

Time 2:00 PM EST

Webinar: Free

Presented by: Target Marketing

If you’re ready to tap into the power of blogging or want to improve results to your company’s blogging efforts, you won’t want to miss this educational event during which you will learn how to:

• Develop SEO-friendly content
• Determine the optimal posting frequency
• Measure the value of your investment
• Engage customers and prospects

Catalog Production Strategies Revealed

Price $24.95

Price 6-9 guides 19.95 each

Price 10-39 guides 14.95 each

 

Target Marketing bookstore

 HOW-TO GUIDE

The editors of Catalog Success have pulled together tips and tactics to help you refine your catalog’s production process. Learn how to select paper and printers, ensure color quality, improve a digital workflow, boost the efficiency of your next photo shoot, reduce costly production errors, save time and money on printing costs, and more

Strategic Catalog Marketing

Author: Stephen Lett

Price $47.00

Strategic Catalog Marketing is not just another “how-to” book about direct marketing. Stephen Lett wrote this book about catalog marketing especially for catalogers. This book is a practical guide, written with you, the catalog marketer, in mind.

You’ll find…Step-by-step instructions on how to develop a circulation plan…How to execute a mail plan…How to analyze your business…and much more!

Find crucial guidance in your quest to start, build and/or grow exponentially your catalog and online business.

Winning Strategies for Catalog Production

How to Guide

Cost $24.95

The editors of Catalog Success magazine have assembled a group of educational and instructive articles written by a group of contributors who specialize in the catalog industry. Find effective tactics to reduce photography costs and valuable information to help you better manage your catalog production workflow, specifically in the areas of paper selection, marketing, and achieving a prosperous relationship with your printer.

Direct Mail & Postal

Breakthrough Advertising

Cost $95.00

Author Gene Schwartz

The late Gene Schwartz used to marvel that people came to him regularly to say they directly credited Breakthrough Advertising with their making millions of dollars.

That’s when Gene realized his book was about much more than just “advertising.” It’s about a way to develop an entirely new market for a new or an old product. It involves a number of clearly defined steps. Breakthrough Advertising shows you every single one of those steps

Within the pages of Breakthrough Advertising, author and copywriting genius Gene Schwartz shares his secrets on…

• Putting drama in your copy
• Reviving a dead product
• Turning ordinary headlines into real attention-getters
• Removing objections to your product
• Introducing new products
• Channeling mass desire onto your product
• And more!

Publishing Business Conference & Expo

March 8 – 10 2010

Cost $825.00

From the Publishers of

Publishing Executive

Book Business

The Publishing Business Conference & Expo discusses and debates the most pressing issues facing book and magazine publishing industries today. Attendees walk away with strategies, tips and tactics to help their companies grow,profit and succeed 

 

The Publishing Business Conference & Expo discusses and debates the most pressing issues facing book and magazine publishing industries today. Attendees walk away with strategies, tips and tactics to help their companies grow,profit and succeed

Time is Money. Monetize your Customer Data Now

The National center of Database Marketing

Conference

December 7-9, 2009

Las Vegas, Nv

Cost $895.00 and up

This has been the reality for most database marketers this past year. However, there are success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth.

NCDM 2009 will feature numerous case studies from companies such as Allstate, Costco, Dell, Hard Rock Hotel, Hitachi, Gevalia and many more who are beating the competition with solid database marketing practices, modeling methodologies and technology to boost profits and retain their most valuable customers. There is a silver lining to the chaos around us and YOU too can learn how to Seize the Data.

Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture.

December 14, 2009

New York

DMA Member $1399.00

Non Member  $1699.00

Sponsored by DMA

This timely 2-day seminar provides a comprehensive view of what’s working in Web marketing – from the technical dWeb Marketing: Design. Navigation. Analytics. Understanding the Big Picture. December 14, 2009 New York DMA Member $1399.00 Non Member $1699.00 This timely 2-day seminar provides a comprehensive view of what’s working in Web marketing – from the technical design of the site through creative and SEM content development to analytics and measurement. Based on years of research and results, this course offers clear direction for both the marketer and the programmer, and presents the time-tested action steps each can take to boost website ROI. esign of the site through creative and SEM content development to analytics and measurement. Based on years of research and results, this course offers clear direction for both the marketer and the programmer, and presents the time-tested action steps each can take to boost website ROI.

 The Day After Tomorrow: A Loyalty Audit in a New Economy

December 15th 2009

Time: 1:00 PM Et

DMA Member: $69.99

Non Member : $99.99

Sponsored by: DMA

At this time last year, as the global economy was on the brink of total implosion, marketers were busy battenning down the hatches, looking for any way to weather the coming storm. Now, more than 20 months since the official beginning of the recession, signs of economic improvement are evident. What better time than during the “dust-settling” to take a comprehensive look at the North American loyalty marketing industry – after the meltdown

Statistics and Modeling for Direct Marketers Seminar

December 17, 2009

New York

DMA Member; $1399.00

Non Member: $1699.00

Sponsored by: DMA

Learn how to better understand and evaluate direct marketing statistical techniques – and better manage your modeling projects