Enthusiast Media Group

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Archive for February, 2010

Posted by enthusiastmediagroup on February 28, 2010

Direct Marketers

Capitalizing on the Changing Media Mix

March 30, 2010

Time: 2:00pm ET

Webinar: Free

Presented by: Target Marketing

Sponsored by: HP

This webinar is designed to provide valuable insight for marketers and marketing service providers daunted by the constant influx of innovations in this media-hungry business world by giving tips for discerning between a leading edge and a bleeding edge trends—and whether your company wants to be the first to adopt it. You will hear about new techniques that marketers are successfully deploying to get attention in the interactive world by blending print and new media. The options range from mobile technology to quick response codes to new media to social networking. Panelists will share perspectives on the “fads” that have staying power, and which trends of today will become the cornerstones of marketing tomorrow.

Posted in Direct Marketing | Leave a Comment »

Posted by enthusiastmediagroup on February 26, 2010

Reduce Abandonment and Turn

Your Site’s Browsers Into Buyers

March 10th 2010

Time 4:00PM EST

Webinar: Free

Sponsored by: Practical Ecommerce

Cart abandonment rates are soaring with the economic downturn, but are you writing off

Customer prematurely?  Join us for a free, educational webinar discussion of ground

breaking research into the concept of purchase delay, or the time it actually takes a

shopper to make a purchase after visiting a site. 

This is a FREE informational webinar. The presenters include Practical eCommerce Senior

Contributing Editor Armando Roggio, Shane Keats, Senior Research Analyst at McAfee, and

Tim Ash, President and CEO of SiteTuners. 

In this webinar you will learn: 

- The top five reasons for site abandonment 
- Easy-to-implement security features that can drive trust and sales 
- Examples of average delay time and sales conversions for merchants 
- Three ways to reduce abandonment now

Posted in Direct Marketing | Leave a Comment »

Posted by enthusiastmediagroup on February 25, 2010

10 Trends that will make or break your Email ROI in2010

March 25th 2010

Time: 2:00PM ET

Webinar: Free

Sponsored by: The Target Group

 For many marketers, 2009 was the most challenging year in recent memory.
But in an unsteady economy where resources are tight and sales sluggish…where inboxes are overstuffed and competitive “noise” is at an all time high…how can email marketers deliver better results in 2010?
Spend an invaluable hour with prominent email marketing expert Blaine Mathieu, Chief Marketing Officer, Lyris Inc., who will reveal the latest trends in email marketing for the coming year and show you how to leverage those trends to jump-start revenue for 2010– and pull ahead of the competition.
In this informational Webinar you will learn:
• Why email is still the foundation of an online marketer’s arsenal
• What roles social, mobile and search marketing will play in 2010
• How automation will provide efficiencies that can dramatically extend limited resources
• How “basic analytics” have evolved to keep pace with tough economic times
• Why engagement and relevance are critical to success and how to achieve them

Posted in Catalogs, Direct Marketing, Magazines | Leave a Comment »

Posted by enthusiastmediagroup on February 25, 2010

10 Trends that will make or break your email ROI in 2010

March 25, 2010

Time 2:00 PM ET

Webinar: Free

Presented by: Target Marketing Group

For many marketers, 2009 was the most challenging year in recent memory.

But in an unsteady economy where resources are tight and sales sluggish…where inboxes are overstuffed and competitive “noise” is at an all time high…how can email marketers deliver better results in 2010?

Spend an invaluable hour with prominent email marketing expert Blaine Mathieu, Chief Marketing Officer, Lyris Inc., who will reveal the latest trends in email marketing for the coming year and show you how to leverage those trends to jump-start revenue for 2010– and pull ahead of the competition.

In this informational Webinar you will learn:
• Why email is still the foundation of an online marketer’s arsenal
• What roles social, mobile and search marketing will play in 2010
• How automation will provide efficiencies that can dramatically extend limited resources
• How “basic analytics” have evolved to keep pace with tough economic times
• Why engagement and relevance are critical to success and how to achieve them

Posted in Direct Marketing | Leave a Comment »

Posted by enthusiastmediagroup on February 24, 2010

Smart Fixes for Slacker Web Pages

March 16th 2010

Time 2:00 PM ET

Webinar: Free

Presented by: Target Marketing

Does your Web site have more holes than Swiss cheese? Instead of pumping more leads through under-performing sales processes, it’s time to plug the holes that let your prospects slip away—and immediately improve return on marketing spend. Learn how to strengthen your online conversion rate by: * identifying where your selling processes fail * structuring a solid test strategy based on realistic goals * analyzing results with confidence * mapping out a plan for continual optimization

Posted in Catalogs, Direct Marketing, Magazines | Leave a Comment »

Posted by enthusiastmediagroup on February 23, 2010

 Get Ready for Direct Marketing 3.0

March 23rd, 2010

Time: 2:00 PM ET

Webinar: Free

Presented by: Target Marketing

Great direct marketing is not created in a vacuum. To successfully attract and engage prospects and customers these days, marketers need to leverage all the information at their disposal to deliver relevant and robust experiences. While digital technologies are driving much of this innovation, direct mail continues to play an important role in such interactions—but it’s not your grandfather’s or even your father’s direct mail.

Join Target Marketing and a diverse panel of industry experts to learn more about:
• QR codes and PURLs that integrate the mobile, Web and postal channels
• leveraging CRM tools to enable distributed marketing efforts
• automated marketing processes for more timely, effective messaging and lead follow-up

Posted in Direct Marketing | Leave a Comment »

Posted by enthusiastmediagroup on February 10, 2010

Maximize the Mobile Opportunity-5ways to Deliver

Quality Mobile Wed Experiences

March 10, 2010

Time 2:00PM ET

Webinar: Free

Presented by: Target Marketing

As mobile becomes more integral to your business are your users having the best experience they possibly can with your mobile websites, applications or SMS initiatives?

A recent industry survey found that 60% of mobile web users have encountered problems when accessing websites on their mobile phones in the last 12 months. With the mobile web, your customers expect quick anytime transactions that work flawlessly. Failure to identify and resolve a slow – or worse – malfunctioning mobile service will result in lost customers and irreparable brand damage

Posted in Direct Marketing | Leave a Comment »

 
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