From SMS to the iPad: Best Practice in Mobile Commerce and Marketing

October 22, 2010

Time 12:00pm ET

Webinar: Free

By: Target Marketing

 Will 2011 be the year of mobile? That question, along with many other mobile marketing and commerce questions, will be answered during this virtual informal discussion between mobile experts and retailers.

Attendees will take away the following:

*SMS best practices
*best practices for implementing mobile commerce and mobile marketing programs
*how to create clickable apps for smartphones and the iPad
*5 trends that will drive mobile commerce and marketing next year

List Industry Trends

 December 16 2010

Time 2:00pm

Webinar

Presented by Folio

 This Webinar will examine creative tactics and strategies publishers can apply to fight name drain, including modeling, alternative sourcing, and much more

What Every Marketer Needs to Know About Marketing Databases

Date:  On line Webinar

DMA Member $189.00

Non-Member $219.00

Presented by: DMA

This course will review strategies and as well as key principles of database marketing including customer lifetime value, predictive modeling, tests, controls, and segmentation including RFM (recency, frequency, monetary) analysis. You’ll be provided detailed instruction on how to effectively use database marketing techniques to identify, segment, and target an audience, as well as accurately and cost-effectively reach your intended recipients. 

Course Content

Discover how to implement state-of-the-art database techniques and develop a database strategy to meet your short- and long-term marketing goals. You’ll hear from an expert on how to use database marketing for customer acquisition and retention, as well as determine customer life-time value, a key component in your overall marketing strategy.

 It’s Never too late

To Feed your Brain

 May 1

DMA Member $69.00

DMA Non Member $99.00

Sponsored by: DMA

 PART ONE: The Ins and Outs of Catalog Marketing: A Primer to Building a Successful Catalog Business

Catalog marketing is all about determining who to mail, when to mail and what to mail. Its developing plans to acquire customers (“front-end marketing”), retain customers (“back-end marketing”) and increase overall purchase frequency to grow the business. Without a solid marketing foundation, the best merchandise concept and creative platform are left to flounder. In this session, you’ll be introduced to the concepts that are the lifeblood of every successful catalog company, including contact strategy development, new customer acquisition techniques, promotional strategies, segmentation models and the essential analytical concepts that every cataloger must master. Building a Successful Catalog Business

6 Steps to Mobile Email Marketing Success

April 15, 2010

Time 2:00 PM ET

Webinar: Free

Presented by: Target Marketing

Sponsored by: Yesmail

Have you already implemented a mobile email marketing plan? Maybe you’re about to? Either way, this webinar is for you.

Join Michael Becker, who will discuss the state of mobile email marketing and best practices around it.

Webinar attendees will learn the basics on how to:
° Create a mobile marketing plan and stick with it
° Collect mobile data from your Web site visitors
° Create an infrastructure that’s industry compliant
° Track and analyze results for mobile campaigns

Green Marketing Without Greenwashing  

How to legally and ethically back up your environmental claims

 

Available Now

Webinar: Free

Presented by: Target Marketing

Learn how to promote your company’s environmental efforts both legally and ethically during this one-hour webinar that will discuss:
• the FTC’s regulations on environmental marketing claims, called the Green Guides
• the implications of making unethical green marketing statements
• supporting claims with fact-based and/or third-party verifications

Integrated Marketing Takes Center Stage at the
All-New 2010 Retail Marketing Conference

May 24-27

Orlando, Florida

Sponsored by: DMA

We heard you loud and clear! The new 2010 Retail Marketing Conference is revamped, remixed, and reengineered to best represent the integrated marketing environment all retail marketers now operate in. Preserving the legacy of our ACCM history, and adding all the best of digital and direct marketing, this new event will provide a robust marketing tool box for attendees looking for innovative content that maximizes customer experience and ROI.

 Business-to-Business Lead Generation

Strategies (2^nd Edition)

Price $24.95

Avaliable at Target Marketing Bookstore

Find countless tips and insights from B-to-B marketing experts in this collection of articles on how to manage a successful lead generation program.

10 Trends that will make or break your Email ROI in2010

March 25^th 2010

Time: 2:00PM ET

Webinar: Free

Sponsored by: The Target Group

 For many marketers, 2009 was the most challenging year in recent memory.
But in an unsteady economy where resources are tight and sales sluggish…where inboxes are overstuffed and competitive “noise” is at an all time high…how can email marketers deliver better results in 2010?
Spend an invaluable hour with prominent email marketing expert Blaine Mathieu, Chief Marketing Officer, Lyris Inc., who will reveal the latest trends in email marketing for the coming year and show you how to leverage those trends to jump-start revenue for 2010– and pull ahead of the competition.
In this informational Webinar you will learn:
• Why email is still the foundation of an online marketer’s arsenal
• What roles social, mobile and search marketing will play in 2010
• How automation will provide efficiencies that can dramatically extend limited resources
• How “basic analytics” have evolved to keep pace with tough economic times
• Why engagement and relevance are critical to success and how to achieve them

Smart Fixes for Slacker Web Pages

March 16th 2010

Time 2:00 PM ET

Webinar: Free

Presented by: Target Marketing

Does your Web site have more holes than Swiss cheese? Instead of pumping more leads through under-performing sales processes, it’s time to plug the holes that let your prospects slip away—and immediately improve return on marketing spend. Learn how to strengthen your online conversion rate by: * identifying where your selling processes fail * structuring a solid test strategy based on realistic goals * analyzing results with confidence * mapping out a plan for continual optimization