Turning Data into Insight

Using Custom modeling to Predict

Customer Behavior & Increase Revenue

 

November 10. 2009

Time: 2:00pm ET

DMA Member $69.99

Non member $99.99

Sponsored by: DMA

What if you could predict which of your customers were most likely to:

• Respond to your offer?
• Purchase another one of your products?
• Defect?

In this information-packed session, you’ll learn how custom modeling can turn raw abstract data into predictive marketing intelligence. Using real-life examples from a variety of industries, you will discover how to:

• Analyze your customer’s historical behavior to predict their future choices.
• Quantify the likelihood of your customer’s actions.
• Anticipate customer behavior using additional trends other than recency, frequency and monetary value.
• Devise powerful, actionable marketing strategies to improve response rates, effectiveness and profitability.

Leverage Search, and Ye Shall Be Found

November 5, 2009

Time: 2:00pm ET

Webinar: Free

Presented by: Target Marketing

Presented by: Quantum Digital

Learn how to maximize response to your campaigns with a well-orchestrated search marketing campaign. In this webinar, industry leaders will explain how to:

• boost exposure for online and offline efforts with paid search plans
• develop an organic search strategy that lifts all boats
• leverage insights from search efforts to hone direct mail, e-mail, etc.
• incorporate testing tactics to enhance insights for continual improvement

The Future of the Book: How to stay in the Game

November 18, 2009

Time 2:00 ET

Webinar: Free

Presented by: Book Business

Sponsored by: HP

The future of the book is personal, digital, mobile and global. The changes sweeping this $100 billion plus global industry promise the biggest change in how we read since the invention of the printing press. In this webinar, you will hear your industry colleagues’ perspectives on the future of books, and about what publishers and printers need to do to participate in this dynamic and changing media world.

Pull Visitors Back to Your Website:
Be Effective and Cost-Effective

October 14, 2009

10:00 am PT

Webinar: Free

 Presented by Coremetrics

Sponsored by Direct Marketing Association

 

 

As website visitors typically do not convert in a single session, you must pull them back quickly before they convert on your competitor’s site. While there are many ways to reach out to visitors, each has its own sets of strengths and weaknesses. Join us for a best-practice webinar that will show you how to leverage web analytics and marketing optimization solutions to reacquire site visitors intelligently. You will learn how to:

• Leverage visitor behavior data to display targeted and timely offers everywhere
• Fuel email campaigns with behavior data in lieu of costly paid-search campaigns
• Get in touch with site visitors even when you don’t have their email addresses
• Measure the effectiveness of display ads, widgets and syndicated videos with conversion metrics that matter to your business

 Pull Visitors Back to your Website:  The Effective and Cost-Effective Way

Date: October 14, 2009

Time: 1:00pm ET

Fee: Free

Sponsored by DMA

Sponsored by Coremetric

 

As website visitors typically do not convert in a single session, you must pull them back quickly before they convert on your competitor’s site. While there are many ways to reach out to visitors, each has its own sets of strengths and weaknesses. Join us for a best-practice webinar that will show you how to leverage web analytics and marketing optimization solutions to reacquire site visitors intelligently.

You will learn how to:

• Leverage visitor behavior data to display targeted and timely offers everywhere
• Fuel email campaigns with behavior data in lieu of costly paid-search campaigns
• Get in touch with site visitors even when you don’t have their email addresses
• Measure the effectiveness of display ads, widgets and syndicated videos with conversion metrics that matter to your business

The Art of Customer Engagement

Date:  October 8, 2009

Time:  2:00 pm ET

Webinar Free

Presented by: Target Marketing

Today, consumers demand to be treated as individuals. They want engagement, community and a voice. They crave genuine, reciprocal relationships with brands and value businesses that actively participate in a dialog. Join us for this free webinar, and learn how to leverage the customer conversation.

2009 USTOA Annual Conference & Marketplace

  

December 8^th – 10^th  Fairmont Banff Springs Hotels & Spa in Banff, Alberta, Canada

The conference registration fee varies

Sponcered by USTOA

 

The USTOA Annual Conference & Marketplace is open only to delegates from Supplier Member (Associate and Allied) companies of the United States Tour Operators Association.

All activities, both social and professional, are planned to give Supplier Members (Associate and Allied) plenty of opportunities to meet with some of America’s most respected and renowned tour operators.

DMA09 Conference & Exhibition

San Diego Convention Center

October 17^th – 22^nd 2009

San Diego, Ca 

Register Now to save up to $300.00

 

 

DMA09, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition and will be hosted in San Diego in 2009.  DMA09 will feature more than 150 educational sessions, plus roundtables, case studies, white papers and research reports.  DMA09’s exhibit hall will feature more than 500 exhibiting companies covering all aspects of marketing and advertising.

Beyond Customer Acquisition:

Maximizing Customer Lifetime Value

 

Tuesday September 22^nd 2009

10:00am  PT  1:00 pm  ET

Sponsored by: See here Core metrics

Webinar-Free

 

Sponsored by DMA

Learn how FUJIFILM USA used paid-search to help launch SeeHere.com in the very competitive photo-sharing space. See how they were able to leverage various media including paid search, natural search—even combining TV and search ads—to win customers. And then effectively nurture customer retention with strategic re-marketing.

Join us for an exciting webinar to understand how to:

• Determine Customer Lifetime Value (CLV)
• Figure acquisition investment based on CLV
• Retain customers with effective re-marketing

And how to make the most out of:

• Email Marketing
• Pay-Per-Click and Search Engine Marketing
• GoogleTV
• Customer Relationship Marketing

Basics of Direct Marketing Seminar

In these tough times, you must wring every ounce of value out
of every marketing dollar.

Date: September 21^st 2009

Cost:

DMA Member $999.00

Non-Member $1,299.00

Presented by DMA Direct Market Association

Fast-forward your learning curve by mastering the essentials of B-to-B and B-to-C direct marketing. Sharpen your skills with tips and strategies for increasing response rate and saving your company money. Update your knowledge on how to prevent common and expensive mistakes. The Basics of Direct Marketing – the condensed, two-day version of DMA’s best-selling seminar – is the most popular direct marketing course in the country. It has launched the careers of thousands and will accelerate your career, too.

And now, the Direct Marketing Association is bringing the seminar to your area to save you time and expense of traveling to a distant city. In this 2-day version of the popular national DMA seminar, Direct Marketing Institute, you’ll devote only the actual classroom time to attending, and have the opportunity to meet others in your local area.

Basics of Direct Marketing is a 2-day seminar. If your travel budget and time is limited, the 2-day seminar will give you a strong grounding in the essentials of direct marketing.