Who’s Charging What!
NEW Edition Now Available

Target Market bookstore

Print $149.00

Online$149.00

 Print/Online $199.00

 

  Who’s Charging What! — Your Guide to Direct Marketing Creative Services gives you complete facts on more than 150 of the top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs, print and broadcast advertising and any other direct response creative.

 

Copywriting Tools & Techniques

eLearning Seminar

Learn at your desk, at your convenience! Gain 6 weeks of one-on-one attention while learning how to write convincing, credible copy that moves people to action.

1/19/2010

3/09/2010

5/11/2010

DMA Member $999.00

Non-Member $1299.00

Sponsored by the DMA

 

Improve your writing skills and learn the latest techniques in direct marketing copywriting in this personalized, highly interactive workshop. Your instructor – a top professional copywriter – will guide you through weekly lectures and writing assignments sent via email, answer any questions you have along the way and personally critique your work.

Put your SEO on Steroids with blogs

November 19, 2009

Time 2:00 PM EST

Webinar: Free

Presented by: Target Marketing

If you’re ready to tap into the power of blogging or want to improve results to your company’s blogging efforts, you won’t want to miss this educational event during which you will learn how to:

• Develop SEO-friendly content
• Determine the optimal posting frequency
• Measure the value of your investment
• Engage customers and prospects

Paper or Electronic? The Impact of Choices

November 17,2009

Time 2:00PM ET

Webinar: Free

Presented by Target Marketing

 

An all-star panel on sustainability will break down:

Environmental impacts of both paper and digital channels

Tools and processes by which to gauge a product’s or process’s carbon footprint

Building the triple bottom line into the media selection process

Real-world examples of sustainability-driven media planning 

 

Turning Data into Insight

Using Custom modeling to Predict

Customer Behavior & Increase Revenue

 

November 10. 2009

Time: 2:00pm ET

DMA Member $69.99

Non member $99.99

Sponsored by: DMA

What if you could predict which of your customers were most likely to:

• Respond to your offer?
• Purchase another one of your products?
• Defect?

In this information-packed session, you’ll learn how custom modeling can turn raw abstract data into predictive marketing intelligence. Using real-life examples from a variety of industries, you will discover how to:

• Analyze your customer’s historical behavior to predict their future choices.
• Quantify the likelihood of your customer’s actions.
• Anticipate customer behavior using additional trends other than recency, frequency and monetary value.
• Devise powerful, actionable marketing strategies to improve response rates, effectiveness and profitability.

Leverage Search, and Ye Shall Be Found

November 5, 2009

Time: 2:00pm ET

Webinar: Free

Presented by: Target Marketing

Presented by: Quantum Digital

Learn how to maximize response to your campaigns with a well-orchestrated search marketing campaign. In this webinar, industry leaders will explain how to:

• boost exposure for online and offline efforts with paid search plans
• develop an organic search strategy that lifts all boats
• leverage insights from search efforts to hone direct mail, e-mail, etc.
• incorporate testing tactics to enhance insights for continual improvement

Using Best Practices-Will Get Your Email Delivered

Date: October 20, 2009

Time: 2:00Ppm ET

Webinar: Free

Presented By: Target Marketing

Email marketing’s effectiveness and ROI have been proven, but many business owners are still concerned about spam. Will my email messages get to the inbox? How do I avoid being lumped in with spammers? The good news – by following email best practices, your emails are more likely to be delivered.

This session will provide research highlights from an Aberdeen Group email deliverability study and practical tips for improving deliverability rate. Participants will also learn how email deliverability is essential to maximizing ROI for email marketing campaigns and how best to improve the performance of your email marketing campaigns

Pull Visitors Back to Your Website:
Be Effective and Cost-Effective

October 14, 2009

10:00 am PT

Webinar: Free

 Presented by Coremetrics

Sponsored by Direct Marketing Association

 

 

As website visitors typically do not convert in a single session, you must pull them back quickly before they convert on your competitor’s site. While there are many ways to reach out to visitors, each has its own sets of strengths and weaknesses. Join us for a best-practice webinar that will show you how to leverage web analytics and marketing optimization solutions to reacquire site visitors intelligently. You will learn how to:

• Leverage visitor behavior data to display targeted and timely offers everywhere
• Fuel email campaigns with behavior data in lieu of costly paid-search campaigns
• Get in touch with site visitors even when you don’t have their email addresses
• Measure the effectiveness of display ads, widgets and syndicated videos with conversion metrics that matter to your business

 Pull Visitors Back to your Website:  The Effective and Cost-Effective Way

Date: October 14, 2009

Time: 1:00pm ET

Fee: Free

Sponsored by DMA

Sponsored by Coremetric

 

As website visitors typically do not convert in a single session, you must pull them back quickly before they convert on your competitor’s site. While there are many ways to reach out to visitors, each has its own sets of strengths and weaknesses. Join us for a best-practice webinar that will show you how to leverage web analytics and marketing optimization solutions to reacquire site visitors intelligently.

You will learn how to:

• Leverage visitor behavior data to display targeted and timely offers everywhere
• Fuel email campaigns with behavior data in lieu of costly paid-search campaigns
• Get in touch with site visitors even when you don’t have their email addresses
• Measure the effectiveness of display ads, widgets and syndicated videos with conversion metrics that matter to your business

10 Mistakes Your Website is Making (How to Fix Them)

Date: October 13, 2009

Time: 2:00 pm ET

Webinar:  Free

Presented by: Target Marketing

This session will cover 10 mistakes that your website may be making — without you even knowing it — and how to fix them. With this information in hand, your visitors will have great web experiences that undoubtedly will boost sales.