From SMS to the iPad: Best Practice in Mobile Commerce and Marketing

October 22, 2010

Time 12:00pm ET

Webinar: Free

By: Target Marketing

 Will 2011 be the year of mobile? That question, along with many other mobile marketing and commerce questions, will be answered during this virtual informal discussion between mobile experts and retailers.

Attendees will take away the following:

*SMS best practices
*best practices for implementing mobile commerce and mobile marketing programs
*how to create clickable apps for smartphones and the iPad
*5 trends that will drive mobile commerce and marketing next year

Reaching the Unreachable Consumer…The Right Media Mix

Date:  On Demand

Time: 2:00 pm ET  11:00am PT

Webinar:  Free

Presented by:  Target Marketing

 Effective marketing is that which reaches and motivates your buyers. It is the right message to the right person via the right channel at the right time. But with so many places to advertise and promote products and services, how do we know which is most effective, which works best?

This webinar is designed to let you hear from practitioners that are successfully building out multi-channel campaigns that include mobile, social, print and e-mail. These firms recognize that it isn’t just one marketing channel, but the synergistic use media that delivers business results. They will share their strategies on how, where, and when to reach customers and prospects, and how to put together a promotional mix that gets results.

What Every Marketer Needs to Know About Marketing Databases

Date:  On line Webinar

DMA Member $189.00

Non-Member $219.00

Presented by: DMA

This course will review strategies and as well as key principles of database marketing including customer lifetime value, predictive modeling, tests, controls, and segmentation including RFM (recency, frequency, monetary) analysis. You’ll be provided detailed instruction on how to effectively use database marketing techniques to identify, segment, and target an audience, as well as accurately and cost-effectively reach your intended recipients. 

Course Content

Discover how to implement state-of-the-art database techniques and develop a database strategy to meet your short- and long-term marketing goals. You’ll hear from an expert on how to use database marketing for customer acquisition and retention, as well as determine customer life-time value, a key component in your overall marketing strategy.

How to Prepare for the Big Interview and More Importantly…How to Nail it!

Date: July 28, 2010

Time: 10:00am -  11:30am

Seminar:  Free

 DMA Seminar Center

1120 Avenue of the Americas, 13^th Floor

Presented by: DMA

DMA Strengthens Community Through Free Networking Event
Open to Members and Non-Members

DMA is harnessing the power of community for direct marketers in the tri-state area who are in between jobs and conducting employment searches. On Wednesday, July 28, from 10:00 to 11:30 a.m., we are opening up our Seminar Center for a free networking session to give direct marketers a chance to share information and network with others who are also seeking employment. Career counselor, Karen Pavelsky will lend her expertise in career assessment, advisement, and interview preparation techniques. Karen manages a private practice with a diverse professional client base and is an Adjunct Counselor and Lecturer with New York University (NYU) and Lee Hecht Harrison, a global career management/outplacement firm. She holds a Master’s degree in Vocational Rehabilitation Counseling and a Certificate in Adult Career Planning and Development from NYU. She is a New York State Licensed Mental Health Counselor under the Professional Career Counselor Category and has recently been featured in The New York Times and Time Out New York. Light refreshments will be served.

Leveraging Location…Delivering Results

Date:  On Demand

Time: 2:00pm ET  11:00am PT

Webinar:  Free

Presented by: Target Marketing

 An estimated 70% of all business data contains a geographic component: an address, a parcel number, proximity to another location. The ability to visualize spatial data and understand relationships between specific locations helps organizations make more strategic business decisions.

This is called location intelligence, and by leveraging location-based data, companies can identify business growth opportunities such as choosing profitable locations for expansion, streamlining delivery routes and improving information sharing throughout your organization.

This webinar will share scenarios related to how companies delivered the right message to the right person at the right location to drive business results.

Triggers, Events and Marketing Automation

Pair the right data with the right strategy for success

Date:  On Demand

Time: 2:oopm ET  11:00am PT

Free Webinar

Presented by: Target Marketing

 Marketing automation tools offer companies the ability to streamline marketing contact processes, respond to in-market leads more quickly and win more sales opportunities for stronger customer lifetime value.

But technology is not strategy. To reap the benefits of marketing automation, marketers need to know the difference between tactics and strategies or risk chasing the wrong results—and, in some cases, the exact opposite of what they intended.

In this 60-minute, example-driven session, you’ll gain practical advice and application ideas for both marketers and the agencies that support them. Areas that will be covered include:

• benefits of marketing automation
• how to develop sound business rules for triggers
• what contact should and shouldn’t be automated
• where automation fits into your overall marketing program

Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture.

 May 6-7 New York

DMA Member $1.399.00

DMA Non Member $1,699.00

Sponsored by the Email Experience Council

This timely 2-day seminar provides a comprehensive view of what’s working in Web marketing – from the technical design of the site through creative and SEM content development to analytics and measurement. Based on years of research and results, this course offers clear direction for both the marketer and the programmer, and presents the time-tested action steps each can take to boost website ROI.

Most marketers have a fragmented understanding of what it takes to create, implement, and adjust a website for optimum ROI. This seminar breaks down the walls between the creative and technical sides of website development, and gets them working together for dramatic results.

6 Steps to Mobile Email Marketing Success

April 15, 2010

Time 2:00 PM ET

Webinar: Free

Presented by: Target Marketing

Sponsored by: Yesmail

Have you already implemented a mobile email marketing plan? Maybe you’re about to? Either way, this webinar is for you.

Join Michael Becker, who will discuss the state of mobile email marketing and best practices around it.

Webinar attendees will learn the basics on how to:
° Create a mobile marketing plan and stick with it
° Collect mobile data from your Web site visitors
° Create an infrastructure that’s industry compliant
° Track and analyze results for mobile campaigns

Five Myths (and Five Truths) About Digital

Measurement for Marketers

 April 8th 2010

Time 2:00pm Et

Webinar: Free

Presented by: Target Marketing

Sponsored by Gomez

The great promise of “online” has always been tied to its measurability and marketers’ ability to identify every opportunity, evaluate each ad impression, and optimize the quality of every web performance interaction.

Unfortunately the reality is not so wonderful, and by now most marketers have realized that there is a profound gap between “having data” and actually analyzing and using information to create incremental business value. If you’ve ever struggled with your investment in web analytics and still find yourself working for insights (as opposed to having insights work for you), we hope you’ll join Eric T. Peterson from Web Analytics Demystified when he debunks five of the most common myths about web analytics for marketers. Leading the second part of the Webinar will be Matt Poepsel from Gomez, who will discuss how marketers can combine Web analytics and Web performance to help increase revenue, improve customer experience, and drive customer loyalty.

Green Marketing Without Greenwashing  

How to legally and ethically back up your environmental claims

 

Available Now

Webinar: Free

Presented by: Target Marketing

Learn how to promote your company’s environmental efforts both legally and ethically during this one-hour webinar that will discuss:
• the FTC’s regulations on environmental marketing claims, called the Green Guides
• the implications of making unethical green marketing statements
• supporting claims with fact-based and/or third-party verifications