Enthusiast Media Group » Direct Marketing

enthusiastmediagroup — Tue, 17 Nov 2009 22:39:03 +0000

Publishing Business Conference & Expo

March 8 – 10 2010

From the Publishers of

The Publishing Business Conference & Expo discusses and debates the most pressing issues facing book and magazine publishing industries today. Attendees walk away with strategies, tips and tactics to help their companies grow,profit and succeed

enthusiastmediagroup — Fri, 13 Nov 2009 18:01:51 +0000

Direct Mail & Postal

Breakthrough Advertising

Cost $95.00

Author Gene Schwartz

The late Gene Schwartz used to marvel that people came to him regularly to say they directly credited Breakthrough Advertising with their making millions of dollars.

That’s when Gene realized his book was about much more than just “advertising.” It’s about a way to develop an entirely new market for a new or an old product. It involves a number of clearly defined steps. Breakthrough Advertising shows you every single one of those steps

Within the pages of Breakthrough Advertising, author and copywriting genius Gene Schwartz shares his secrets on…

Putting drama in your copy
Reviving a dead product
Turning ordinary headlines into real attention-getters
Removing objections to your product
Introducing new products
Channeling mass desire onto your product
And more!

enthusiastmediagroup — Wed, 11 Nov 2009 21:07:30 +0000

Time is Money. Monetize your Customer Data Now

The National center of Database Marketing

This has been the reality for most database marketers this past year. However, there are success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth.

NCDM 2009 will feature numerous case studies from companies such as Allstate, Costco, Dell, Hard Rock Hotel, Hitachi, Gevalia and many more who are beating the competition with solid database marketing practices, modeling methodologies and technology to boost profits and retain their most valuable customers. There is a silver lining to the chaos around us and YOU too can learn how to Seize the Data.

enthusiastmediagroup — Thu, 29 Oct 2009 17:02:35 +0000

Who’s Charging What!
NEW Edition Now Available

Target Market bookstore

Print $149.00

Online$149.00

Print/Online $199.00

Who’s Charging What! — Your Guide to Direct Marketing Creative Services gives you complete facts on more than 150 of the top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs, print and broadcast advertising and any other direct response creative.

enthusiastmediagroup — Tue, 27 Oct 2009 22:45:37 +0000

Copywriting Tools & Techniques

eLearning Seminar

Learn at your desk, at your convenience! Gain 6 weeks of one-on-one attention while learning how to write convincing, credible copy that moves people to action.