Pull Visitors Back to Your Website:
Be Effective and Cost-Effective

October 14, 2009

10:00 am PT

Webinar: Free

 Presented by Coremetrics

Sponsored by Direct Marketing Association

 

 

As website visitors typically do not convert in a single session, you must pull them back quickly before they convert on your competitor’s site. While there are many ways to reach out to visitors, each has its own sets of strengths and weaknesses. Join us for a best-practice webinar that will show you how to leverage web analytics and marketing optimization solutions to reacquire site visitors intelligently. You will learn how to:

• Leverage visitor behavior data to display targeted and timely offers everywhere
• Fuel email campaigns with behavior data in lieu of costly paid-search campaigns
• Get in touch with site visitors even when you don’t have their email addresses
• Measure the effectiveness of display ads, widgets and syndicated videos with conversion metrics that matter to your business

 Pull Visitors Back to your Website:  The Effective and Cost-Effective Way

Date: October 14, 2009

Time: 1:00pm ET

Fee: Free

Sponsored by DMA

Sponsored by Coremetric

 

As website visitors typically do not convert in a single session, you must pull them back quickly before they convert on your competitor’s site. While there are many ways to reach out to visitors, each has its own sets of strengths and weaknesses. Join us for a best-practice webinar that will show you how to leverage web analytics and marketing optimization solutions to reacquire site visitors intelligently.

You will learn how to:

• Leverage visitor behavior data to display targeted and timely offers everywhere
• Fuel email campaigns with behavior data in lieu of costly paid-search campaigns
• Get in touch with site visitors even when you don’t have their email addresses
• Measure the effectiveness of display ads, widgets and syndicated videos with conversion metrics that matter to your business

10 Mistakes Your Website is Making (How to Fix Them)

Date: October 13, 2009

Time: 2:00 pm ET

Webinar:  Free

Presented by: Target Marketing

This session will cover 10 mistakes that your website may be making — without you even knowing it — and how to fix them. With this information in hand, your visitors will have great web experiences that undoubtedly will boost sales.

The Art of Customer Engagement

Date:  October 8, 2009

Time:  2:00 pm ET

Webinar Free

Presented by: Target Marketing

Today, consumers demand to be treated as individuals. They want engagement, community and a voice. They crave genuine, reciprocal relationships with brands and value businesses that actively participate in a dialog. Join us for this free webinar, and learn how to leverage the customer conversation.

2009 USTOA Annual Conference & Marketplace

  

December 8^th – 10^th  Fairmont Banff Springs Hotels & Spa in Banff, Alberta, Canada

The conference registration fee varies

Sponcered by USTOA

 

The USTOA Annual Conference & Marketplace is open only to delegates from Supplier Member (Associate and Allied) companies of the United States Tour Operators Association.

All activities, both social and professional, are planned to give Supplier Members (Associate and Allied) plenty of opportunities to meet with some of America’s most respected and renowned tour operators.

DMA09 Conference & Exhibition

San Diego Convention Center

October 17^th – 22^nd 2009

San Diego, Ca 

Register Now to save up to $300.00

 

 

DMA09, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition and will be hosted in San Diego in 2009.  DMA09 will feature more than 150 educational sessions, plus roundtables, case studies, white papers and research reports.  DMA09’s exhibit hall will feature more than 500 exhibiting companies covering all aspects of marketing and advertising.

Statistical Fact book

The Definitive Source of Direct Marketing Benchmarks

DMA Member price $260.00

Non-Member $470.00 

The new 2009 edition offers a concise overview of vital direct marketing information, set in an easy-to-use format, from more than 30 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report will arm you with the facts you need. The Fact Book is your exclusive source for essential direct marketing statistics, benchmarks, projections, as well as breakdowns of production costs, revenues, and expenditures.

Chapters include essential direct marketing information, including:

• Catalog
• Consumer Demographics
• Database Management
• Direct Mail
• Direct Marketing Overview
• Email
• Financial Services
• Hispanic Market
• Interactive Media
• Nonprofit
• Power of Direct Marketing
• USPS Information

How to Turn Browsers into Loyal Customers

Date:  September 22, 2009

Time:  1:00 PM EST

Webinar:  Free

Sponsored by: 

Seehere

Coremetrics

dma

 

Learn how FUJIFILM USA used paid-search to help launch SeeHere.com in the very competitive photo-sharing space.  See how they were able to leverage various media including paid search, natural search–even combining TV and search ads–to win customers.  And then effectively nurture customer retention with strategic re-marketing.

Basics of Direct Marketing Seminar

In these tough times, you must wring every ounce of value out
of every marketing dollar.

Date: September 21^st 2009

Cost:

DMA Member $999.00

Non-Member $1,299.00

Presented by DMA Direct Market Association

Fast-forward your learning curve by mastering the essentials of B-to-B and B-to-C direct marketing. Sharpen your skills with tips and strategies for increasing response rate and saving your company money. Update your knowledge on how to prevent common and expensive mistakes. The Basics of Direct Marketing – the condensed, two-day version of DMA’s best-selling seminar – is the most popular direct marketing course in the country. It has launched the careers of thousands and will accelerate your career, too.

And now, the Direct Marketing Association is bringing the seminar to your area to save you time and expense of traveling to a distant city. In this 2-day version of the popular national DMA seminar, Direct Marketing Institute, you’ll devote only the actual classroom time to attending, and have the opportunity to meet others in your local area.

Basics of Direct Marketing is a 2-day seminar. If your travel budget and time is limited, the 2-day seminar will give you a strong grounding in the essentials of direct marketing.

2008 Retail Email Guide to the Holiday Season

List Price $219.00

DMA Member Price $199.00

Deck the Halls with Boughs of…Email!

Long before retailers hang any wreaths or tinsel in their stores, they send out emails promoting their Christmas deals to their subscribers-lots of emails! Last year the Email Experience Council (eec) tracked more than 3,300 emails from more than 100 top online retailers during the fourth quarter and released daily reports on strategies, tactics and trends via the Retail Email Blog.

Based on that monitoring, the eec has produced this helpful roadmap to the email holiday season so retailers and other B-to-C companies can better formulate their campaigns this year.

This guide includes benchmarks and advice on:

• when to begin your campaign
• how much to increase your email volume
• which days to send on
• how to stand out in the inbox during the holidays