Posted by enthusiastmediagroup on November 1, 2009
Catalog Production Strategies Revealed
HOW-TO GUIDE
The editors of Catalog Success have pulled together tips and tactics to help you refine your catalog’s production process. Learn how to select paper and printers, ensure color quality, improve a digital workflow, boost the efficiency of your next photo shoot, reduce costly production errors, save time and money on printing costs, and more
Posted in Catalogs, Magazines | Leave a Comment »
Posted by enthusiastmediagroup on October 29, 2009
Who’s Charging What!
NEW Edition Now Available
Who’s Charging What! — Your Guide to Direct Marketing Creative Services gives you complete facts on more than 150 of the top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs, print and broadcast advertising and any other direct response creative.
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Posted by enthusiastmediagroup on October 27, 2009
Copywriting Tools & Techniques
eLearning Seminar
Learn at your desk, at your convenience! Gain 6 weeks of one-on-one attention while learning how to write convincing, credible copy that moves people to action.
Improve your writing skills and learn the latest techniques in direct marketing copywriting in this personalized, highly interactive workshop. Your instructor – a top professional copywriter – will guide you through weekly lectures and writing assignments sent via email, answer any questions you have along the way and personally critique your work.
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Posted by enthusiastmediagroup on October 19, 2009
Put your SEO on Steroids with blogs
Presented by: Target Marketing
If you’re ready to tap into the power of blogging or want to improve results to your company’s blogging efforts, you won’t want to miss this educational event during which you will learn how to:
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Posted by enthusiastmediagroup on October 17, 2009
Paper or Electronic? The Impact of Choices
An all-star panel on sustainability will break down:
Environmental impacts of both paper and digital channels
Tools and processes by which to gauge a product’s or process’s carbon footprint
Building the triple bottom line into the media selection process
Real-world examples of sustainability-driven media planning
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Posted by enthusiastmediagroup on October 10, 2009
Turning Data into Insight
Using Custom modeling to Predict
Customer Behavior & Increase Revenue
What if you could predict which of your customers were most likely to:
In this information-packed session, you’ll learn how custom modeling can turn raw abstract data into predictive marketing intelligence. Using real-life examples from a variety of industries, you will discover how to:
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Posted by enthusiastmediagroup on October 5, 2009
Leverage Search, and Ye Shall Be Found
Presented by: Target Marketing
Presented by: Quantum Digital
Learn how to maximize response to your campaigns with a well-orchestrated search marketing campaign. In this webinar, industry leaders will explain how to:
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Posted by enthusiastmediagroup on September 27, 2009
Search Engine marketing
Top 10 Secrets for B to B paid search
Join Ben Hanna and Paul Taylor as they share top B2B search marketing tips on how to drive relevant traffic and maximize your ROI for online marketing success. In this webinar, you’ll start by learning how to optimize you B2B site for better search rankings. You’ll then learn the intricacies of the online buying process and how to boost your paid search ROI by tailoring keyword selection for both general and vertical search engines. You’ll also learn how to increase your paid search success by considering your total online marketing mix. Finally, you’ll discover how to make the biggest impact on your current search marketing programs right now with the least amount of time and effort.
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Posted by enthusiastmediagroup on September 24, 2009
The Future of the Book: How to stay in the Game
Presented by:
Book Business
Sponsored by: HP
The future of the book is personal, digital, mobile and global. The changes sweeping this $100 billion plus global industry promise the biggest change in how we read since the invention of the printing press. In this webinar, you will hear your industry colleagues’ perspectives on the future of books, and about what publishers and printers need to do to participate in this dynamic and changing media world.
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Posted by enthusiastmediagroup on September 15, 2009
Pull Visitors Back to Your Website:
Be Effective and Cost-Effective
Spons
ored by Direct Marketing Association
As website visitors typically do not convert in a single session, you must pull them back quickly before they convert on your competitor’s site. While there are many ways to reach out to visitors, each has its own sets of strengths and weaknesses. Join us for a best-practice webinar that will show you how to leverage web analytics and marketing optimization solutions to reacquire site visitors intelligently. You will learn how to:
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Target Marketing bookstore
Sponsored by the DMA
Presented by Target Marketing
Sponsored by: DMA
Sponsored by: DMA 
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