Posted by enthusiastmediagroup on September 23, 2010
Digital Magazines, E-Readers, Mobile Publishing: New Formats and New Business Models
In this webinar, learn how to look beyond print and how you can turn your assets and relationships into new revenue sources. Learn what the new e-readers offer, and what the economics are of getting your brand onto them. Learn how digital magazines fit into this increasingly complex new environment. And much more
Posted in Magazines | Leave a Comment »
Posted by enthusiastmediagroup on September 23, 2010
Approaches to Green Print Manufacturing
This Webinar will explore how publishers and manufacturers are working together to adopt more environmentally friendly and sustainable practices.
Posted in Magazines | Leave a Comment »
Posted by enthusiastmediagroup on July 16, 2010
What Every Marketer Needs to Know About Marketing Databases
Date: On line Webinar
DMA Member $189.00
Non-Member $219.00
This course will review strategies and as well as key principles of database marketing including customer lifetime value, predictive modeling, tests, controls, and segmentation including RFM (recency, frequency, monetary) analysis. You’ll be provided detailed instruction on how to effectively use database marketing techniques to identify, segment, and target an audience, as well as accurately and cost-effectively reach your intended recipients.
Course Content
Discover how to implement state-of-the-art database techniques and develop a database strategy to meet your short- and long-term marketing goals. You’ll hear from an expert on how to use database marketing for customer acquisition and retention, as well as determine customer life-time value, a key component in your overall marketing strategy.
Posted in Catalogs, Direct Marketing, Magazines | Leave a Comment »
Posted by enthusiastmediagroup on April 8, 2010
6 Steps to Mobile Email Marketing Success
Presented by: Target Marketing
Have you already implemented a mobile email marketing plan? Maybe you’re about to? Either way, this webinar is for you.
Join Michael Becker, who will discuss the state of mobile email marketing and best practices around it.
Webinar attendees will learn the basics on how to:
° Create a mobile marketing plan and stick with it
° Collect mobile data from your Web site visitors
° Create an infrastructure that’s industry compliant
° Track and analyze results for mobile campaigns
Posted in Catalogs, Direct Marketing, Magazines | Leave a Comment »
Posted by enthusiastmediagroup on April 8, 2010
Green Marketing Without Greenwashing
How to legally and ethically back up your environmental claims
Presented by: Target Marketing
Learn how to promote your company’s environmental efforts both legally and ethically during this one-hour webinar that will discuss:
• the FTC’s regulations on environmental marketing claims, called the Green Guides
• the implications of making unethical green marketing statements
• supporting claims with fact-based and/or third-party verifications
Posted in Catalogs, Direct Marketing, Magazines | Leave a Comment »
Posted by enthusiastmediagroup on April 2, 2010
Integrated Marketing Takes Center Stage at the
All-New 2010 Retail Marketing Conference
We heard you loud and clear! The new 2010 Retail Marketing Conference is revamped, remixed, and reengineered to best represent the integrated marketing environment all retail marketers now operate in. Preserving the legacy of our ACCM history, and adding all the best of digital and direct marketing, this new event will provide a robust marketing tool box for attendees looking for innovative content that maximizes customer experience and ROI.
Posted in Catalogs, Direct Marketing, Magazines, Postal Updates | Leave a Comment »
Posted by enthusiastmediagroup on March 8, 2010
Business-to-Business Lead Generation
Strategies (2nd Edition)
Avaliable at Target Marketing Bookstore
Find countless tips and insights from B-to-B marketing experts in this collection of articles on how to manage a successful lead generation program.
Posted in Catalogs, Direct Marketing, Magazines | Leave a Comment »
Posted by enthusiastmediagroup on February 25, 2010
10 Trends that will make or break your Email ROI in2010
Sponsored by: The Target Group
For many marketers, 2009 was the most challenging year in recent memory.
But in an unsteady economy where resources are tight and sales sluggish…where inboxes are overstuffed and competitive “noise” is at an all time high…how can email marketers deliver better results in 2010?
Spend an invaluable hour with prominent email marketing expert Blaine Mathieu, Chief Marketing Officer, Lyris Inc., who will reveal the latest trends in email marketing for the coming year and show you how to leverage those trends to jump-start revenue for 2010– and pull ahead of the competition.
In this informational Webinar you will learn:
• Why email is still the foundation of an online marketer’s arsenal
• What roles social, mobile and search marketing will play in 2010
• How automation will provide efficiencies that can dramatically extend limited resources
• How “basic analytics” have evolved to keep pace with tough economic times
• Why engagement and relevance are critical to success and how to achieve them
Posted in Catalogs, Direct Marketing, Magazines | Leave a Comment »
Posted by enthusiastmediagroup on February 24, 2010
Smart Fixes for Slacker Web Pages
Presented by: Target Marketing
Does your Web site have more holes than Swiss cheese? Instead of pumping more leads through under-performing sales processes, it’s time to plug the holes that let your prospects slip away—and immediately improve return on marketing spend. Learn how to strengthen your online conversion rate by: * identifying where your selling processes fail * structuring a solid test strategy based on realistic goals * analyzing results with confidence * mapping out a plan for continual optimization
Posted in Catalogs, Direct Marketing, Magazines | Leave a Comment »
Posted by enthusiastmediagroup on January 23, 2010
Top Ten Things You need to know about E-Mail Deliverability
This fast-moving one hour virtual seminar will introduce the ten most important areas of e-mail delivery that marketers using e-mail campaigns need to follow. This virtual seminar is specifically designed to help marketers that are using e-mail in either a B-to-B or a B-to-C setting with the goal of increasing or maintaining good deliverability.
Using examples, discussion, and cases we will help answer such questions as:
Posted in Catalogs, Direct Marketing, Magazines | Leave a Comment »
Presented by: Folio
Presented by: DMA
Sponsored by: Yesmail
Sponsored by: DMA
Price $24.95
