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	<title>Enthusiast Media Group &#187; Magazines</title>
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		<title>Enthusiast Media Group &#187; Magazines</title>
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		<link>http://enthusiastmediagroup.wordpress.com/2009/11/17/1476/</link>
		<comments>http://enthusiastmediagroup.wordpress.com/2009/11/17/1476/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 22:39:03 +0000</pubDate>
		<dc:creator>enthusiastmediagroup</dc:creator>
				<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Magazines]]></category>

		<guid isPermaLink="false">http://enthusiastmediagroup.wordpress.com/?p=1476</guid>
		<description><![CDATA[Publishing Business Conference &#38; Expo
March 8 – 10 2010
Cost $825.00
From the Publishers of
Publishing Executive
Book Business
The Publishing Business Conference &#38; Expo discusses and debates the most pressing issues facing book and magazine publishing industries today. Attendees walk away with strategies, tips and tactics to help their companies grow,profit and succeed 
 
The Publishing Business Conference &#38; Expo discusses [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enthusiastmediagroup.wordpress.com&blog=6658770&post=1476&subd=enthusiastmediagroup&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><strong><a href="http://enthusiastmediagroup.files.wordpress.com/2009/11/book-business1.jpg"></a>Publishing Business Conference &amp; Expo</strong></p>
<p><a href="http://publishingbusiness.cvent.com/EVENTS/Info/Summary.aspx?e=1af1c1c1-b104-4d22-9da1-3f27bb48a3e9">March 8 – 10 2010</a></p>
<p><a href="http://publishingbusiness.cvent.com/EVENTS/Info/Summary.aspx?e=1af1c1c1-b104-4d22-9da1-3f27bb48a3e9">Cost $825.00</a></p>
<p>From the Publishers of</p>
<p><a href="http://www.pubexec.com/"><img class="alignleft size-thumbnail wp-image-1474" title="Publishing Executive" src="http://enthusiastmediagroup.files.wordpress.com/2009/11/publishing-executive1.jpg?w=150&#038;h=39" alt="" width="150" height="39" />Publishing Executive</a></p>
<p><a href="http://www.bookbusinessmag.com/"><img class="alignleft size-thumbnail wp-image-1477" title="Book business" src="http://enthusiastmediagroup.files.wordpress.com/2009/11/book-business2.jpg?w=150&#038;h=45" alt="" width="150" height="45" />Book Business</a></p>
<p>The <strong>Publishing Business Conference &amp; Expo</strong> discusses and debates the most pressing issues facing book and magazine publishing industries today. Attendees walk away with strategies, tips and tactics to help their companies grow,profit and succeed<span id="_marker"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:10pt;line-height:115%;"><span style="font-family:Calibri;"> </span></span></p>
<p><span style="font-size:10pt;color:#242424;line-height:115%;font-family:&amp;">The <strong><span style="font-family:&amp;">Publishing Business Conference &amp; Expo</span></strong> discusses and debates the most pressing issues facing book and magazine publishing industries today. Attendees walk away with strategies, tips and tactics to help their companies grow,profit and succeed</span></p>
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		<slash:comments>0</slash:comments>
	
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		<media:content url="http://enthusiastmediagroup.files.wordpress.com/2009/11/publishing-executive1.jpg?w=150" medium="image">
			<media:title type="html">Publishing Executive</media:title>
		</media:content>

		<media:content url="http://enthusiastmediagroup.files.wordpress.com/2009/11/book-business2.jpg?w=150" medium="image">
			<media:title type="html">Book business</media:title>
		</media:content>
	</item>
		<item>
		<title></title>
		<link>http://enthusiastmediagroup.wordpress.com/2009/11/17/1268/</link>
		<comments>http://enthusiastmediagroup.wordpress.com/2009/11/17/1268/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 20:37:09 +0000</pubDate>
		<dc:creator>enthusiastmediagroup</dc:creator>
				<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Magazines]]></category>

		<guid isPermaLink="false">http://enthusiastmediagroup.wordpress.com/?p=1268</guid>
		<description><![CDATA[ 
Publishing Business Virtual Conference &#38; Expo
 
Now thru Feb 2, 2010
Free Virtual Conference
Presented by Book Business
Sponsored by Target Marketing
 
Book Business is proud to present the first Publishing Business Virtual Conference &#38; Expo: Digital Content Day at Your Desk! Please fill out the registration form below to register for this FREE event, and to ensure your access [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enthusiastmediagroup.wordpress.com&blog=6658770&post=1268&subd=enthusiastmediagroup&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><em> </em></p>
<p><strong><em>Publishing Business Virtual Conference &amp; Expo</em></strong></p>
<p><strong><em> </em></strong></p>
<p><em><a href="http://publishingbusiness.cvent.com/EVENTS/Info/Summary.aspx?e=1af1c1c1-b104-4d22-9da1-3f27bb48a3e9">Now thru Feb 2, 2010</a></em></p>
<p><em><a href="http://publishingbusiness.cvent.com/EVENTS/Info/Summary.aspx?e=1af1c1c1-b104-4d22-9da1-3f27bb48a3e9">Free Virtual Conference</a></em></p>
<p><em><a href="http://www.bookbusinessmag.com/webinar/"><img class="alignleft size-thumbnail wp-image-1266" title="book business" src="http://enthusiastmediagroup.files.wordpress.com/2009/08/book-business.jpg?w=150&#038;h=45" alt="book business" width="150" height="45" />Presented by Book Business</a></em></p>
<p><em><a href="http://www.targetmarketingmag.com/webinar/"><img class="alignleft size-thumbnail wp-image-1267" title="target marketing" src="http://enthusiastmediagroup.files.wordpress.com/2009/08/target-marketing4.jpg?w=150&#038;h=44" alt="target marketing" width="150" height="44" />Sponsored by Target Marketing</a></em></p>
<p><em> </em></p>
<p><em>Book Business</em> is proud to present the first <strong>Publishing Business Virtual Conference &amp; Expo: Digital Content Day at Your Desk</strong>! Please fill out the registration form below to register for this FREE event, and to ensure your access to the latest and most effective digital publishing strategies and solutions. Fields marked with an aterisk*are required.</p>
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		</media:content>

		<media:content url="http://enthusiastmediagroup.files.wordpress.com/2009/08/book-business.jpg?w=150" medium="image">
			<media:title type="html">book business</media:title>
		</media:content>

		<media:content url="http://enthusiastmediagroup.files.wordpress.com/2009/08/target-marketing4.jpg?w=150" medium="image">
			<media:title type="html">target marketing</media:title>
		</media:content>
	</item>
		<item>
		<title></title>
		<link>http://enthusiastmediagroup.wordpress.com/2009/11/08/1469/</link>
		<comments>http://enthusiastmediagroup.wordpress.com/2009/11/08/1469/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 19:11:46 +0000</pubDate>
		<dc:creator>enthusiastmediagroup</dc:creator>
				<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Magazines]]></category>

		<guid isPermaLink="false">http://enthusiastmediagroup.wordpress.com/2009/11/08/1469/</guid>
		<description><![CDATA[Engaging Customers on the Third Screen:
How Mobile Is Changing the Way People 
Interact With Your Publishing Brand
Date: December 8th 2009
Time 2:00 ET
Webinar: Free
Presented by: Book Business
     
                 
Publishing Executive
The advent of mobile devices and consumers&#8217; rapidly evolving reading habits make it more imperative than ever for publishers to reach readers wherever they are.
Webinar attendees will learn about:

The [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enthusiastmediagroup.wordpress.com&blog=6658770&post=1469&subd=enthusiastmediagroup&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><strong>Engaging Customers on the Third Screen:</strong></p>
<p><strong>How Mobile Is Changing the Way People </strong></p>
<p><strong>Interact With Your Publishing Brand</strong></p>
<p><a href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&amp;eventid=173343&amp;sessionid=1&amp;key=C7F451193AECD15B3158E75711A0F7E1&amp;partnerref=004&amp;sourcepage=register">Date: December 8<sup>th</sup> 2009</a></p>
<p><a href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&amp;eventid=173343&amp;sessionid=1&amp;key=C7F451193AECD15B3158E75711A0F7E1&amp;partnerref=004&amp;sourcepage=register">Time 2:00 ET</a></p>
<p><a href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&amp;eventid=173343&amp;sessionid=1&amp;key=C7F451193AECD15B3158E75711A0F7E1&amp;partnerref=004&amp;sourcepage=register">Webinar: Free</a></p>
<p><a href="http://www.bookbusinessmag.com/">Presented by: <img class="alignleft size-thumbnail wp-image-1467" title="Book business" src="http://enthusiastmediagroup.files.wordpress.com/2009/11/book-business.jpg?w=150&#038;h=45" alt="" width="150" height="45" />Book Business</a></p>
<p><a href="http://www.bookbusinessmag.com/"> </a>    </p>
<p>     <a href="http://www.pubexec.com/">            <img class="alignleft size-thumbnail wp-image-1468" title="Publishing Executive" src="http://enthusiastmediagroup.files.wordpress.com/2009/11/publishing-executive.jpg?w=150&#038;h=39" alt="" width="150" height="39" /></a></p>
<p><a href="http://www.pubexec.com/">Publishing Executive</a></p>
<p>The advent of mobile devices and consumers&#8217; rapidly evolving reading habits make it more imperative than ever for publishers to reach readers wherever they are.</p>
<p>Webinar attendees will learn about:</p>
<ul>
<li>The mobile landscape for publishers, including an industry overview, growth projections, and options for being mobile (apps, mobile sites, designing for the small screen, and more).</li>
<li>How to leverage mobile to extend your reach, increase your audience, promote special events and drive revenue.</li>
<li>What to consider when evaluating a mobile solution.</li>
</ul>
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			<media:title type="html">Book business</media:title>
		</media:content>

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			<media:title type="html">Publishing Executive</media:title>
		</media:content>
	</item>
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		<title></title>
		<link>http://enthusiastmediagroup.wordpress.com/2009/11/01/1450/</link>
		<comments>http://enthusiastmediagroup.wordpress.com/2009/11/01/1450/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 19:15:44 +0000</pubDate>
		<dc:creator>enthusiastmediagroup</dc:creator>
				<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Magazines]]></category>

		<guid isPermaLink="false">http://enthusiastmediagroup.wordpress.com/?p=1450</guid>
		<description><![CDATA[Catalog Production Strategies Revealed
Price $24.95
Price 6-9 guides 19.95 each
Price 10-39 guides 14.95 each
&#160;
Target Marketing bookstore
 HOW-TO GUIDE
The editors of Catalog Success have pulled together tips and tactics to help you refine your catalog&#8217;s production process. Learn how to select paper and printers, ensure color quality, improve a digital workflow, boost the efficiency of your next photo [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enthusiastmediagroup.wordpress.com&blog=6658770&post=1450&subd=enthusiastmediagroup&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><strong>Catalog Production Strategies Revealed</strong></p>
<p><a href="http://bookstore.napco.com/TM/index.cfm?fua=shop&amp;fa=BookDetail&amp;l=o&amp;id=14">Price $24.95</a></p>
<p><a href="http://bookstore.napco.com/TM/index.cfm?fua=shop&amp;fa=BookDetail&amp;l=o&amp;id=14">Price 6-9 guides 19.95 each</a></p>
<p><a href="http://bookstore.napco.com/TM/index.cfm?fua=shop&amp;fa=BookDetail&amp;l=o&amp;id=14">Price 10-39 guides 14.95 each</a></p>
<p>&nbsp;</p>
<p><a href="http://www.targetmarketingmag.com/"><img class="alignleft size-thumbnail wp-image-1449" title="Target Marketing" src="http://enthusiastmediagroup.files.wordpress.com/2009/11/target-marketing1.jpg?w=150&#038;h=44" alt="Target Marketing" width="150" height="44" />Target Marketing bookstore</a></p>
<p> HOW-TO GUIDE</p>
<p>The editors of Catalog Success have pulled together tips and tactics to help you refine your catalog&#8217;s production process. Learn how to select paper and printers, ensure color quality, improve a digital workflow, boost the efficiency of your next photo shoot, reduce costly production errors, save time and money on printing costs, and more</p>
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		<link>http://enthusiastmediagroup.wordpress.com/2009/10/29/1434/</link>
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		<pubDate>Thu, 29 Oct 2009 17:02:35 +0000</pubDate>
		<dc:creator>enthusiastmediagroup</dc:creator>
				<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Magazines]]></category>

		<guid isPermaLink="false">http://enthusiastmediagroup.wordpress.com/?p=1434</guid>
		<description><![CDATA[Who&#8217;s Charging What!
NEW Edition Now Available 
Target Market bookstore
Print $149.00
Online$149.00
 Print/Online $199.00
 
  Who&#8217;s Charging What! &#8212; Your Guide to Direct Marketing Creative Services gives you complete facts on more than 150 of the top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enthusiastmediagroup.wordpress.com&blog=6658770&post=1434&subd=enthusiastmediagroup&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><strong>Who&#8217;s Charging What!</strong><strong><br />
NEW Edition Now Available </strong></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:8.5pt;line-height:115%;font-family:&amp;"><a rel="attachment wp-att-1435" href="http://enthusiastmediagroup.wordpress.com/2009/10/29/1434/target-marketing-16/"><img class="alignleft size-thumbnail wp-image-1435" title="target marketing" src="http://enthusiastmediagroup.files.wordpress.com/2009/10/target-marketing2.jpg?w=150&#038;h=44" alt="target marketing" width="150" height="44" /></a><a href="http://bookstore.napco.com/TM/?fr=tm">Target Market bookstore</a></span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:8.5pt;line-height:115%;font-family:&amp;"><a href="http://bookstore.napco.com/TM/?fr=tm">Print $149.00</a></span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:8.5pt;line-height:115%;font-family:&amp;"><a href="http://bookstore.napco.com/TM/?fr=tm">Online$149.00</a></span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:8.5pt;line-height:115%;font-family:&amp;"> </span><span style="font-size:8.5pt;line-height:115%;font-family:&amp;"><a href="http://bookstore.napco.com/TM/?fr=tm">Print/Online $199.00</a></span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:8.5pt;line-height:115%;font-family:&amp;"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:8.5pt;line-height:115%;font-family:&amp;"> </span><em> </em><em>Who&#8217;s Charging What! &#8212; Your Guide to Direct Marketing Creative Services</em> gives you complete facts on more than 150 of the top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs, print and broadcast advertising and any other direct response creative.</p>
<p class="MsoNormal" style="margin:0;"> </p>
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		<link>http://enthusiastmediagroup.wordpress.com/2009/10/27/1414/</link>
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		<pubDate>Tue, 27 Oct 2009 22:45:37 +0000</pubDate>
		<dc:creator>enthusiastmediagroup</dc:creator>
				<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Magazines]]></category>

		<guid isPermaLink="false">http://enthusiastmediagroup.wordpress.com/?p=1414</guid>
		<description><![CDATA[Copywriting Tools &#38; Techniques
eLearning Seminar
Learn at your desk, at your convenience! Gain 6 weeks of one-on-one attention while learning how to write convincing, credible copy that moves people to action.
1/19/2010
3/09/2010
5/11/2010
DMA Member $999.00
Non-Member $1299.00
Sponsored by the DMA
&#160;
Improve your writing skills and learn the latest techniques in direct marketing copywriting in this personalized, highly interactive workshop. Your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enthusiastmediagroup.wordpress.com&blog=6658770&post=1414&subd=enthusiastmediagroup&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><strong>Copywriting Tools &amp; Techniques</strong></p>
<p><strong>eLearning Seminar</strong></p>
<p><strong>Learn at your desk, at your convenience!</strong> <strong>Gain 6 weeks of one-on-one attention while learning how to write convincing, credible copy that moves people to action.</strong></p>
<p><a href="http://www.the-dma.org/seminars/aco/">1/19/2010</a></p>
<p><a href="http://www.the-dma.org/seminars/aco/">3/09/2010</a></p>
<p><a href="http://www.the-dma.org/seminars/aco/">5/11/2010</a></p>
<p><a href="http://www.the-dma.org/seminars/aco/">DMA Member $999.00</a></p>
<p><a href="http://www.the-dma.org/seminars/aco/">Non-Member $1299.00</a></p>
<p><a href="http://www.the-dma.org/index.php"><img class="alignleft size-full wp-image-1413" title="DMA_logo" src="http://enthusiastmediagroup.files.wordpress.com/2009/10/dma_logo1.jpg?w=140&#038;h=63" alt="DMA_logo" width="140" height="63" />Sponsored by the DMA</a></p>
<p>&nbsp;</p>
<p>Improve your writing skills and learn the latest techniques in direct marketing copywriting in this personalized, highly interactive workshop. Your instructor – a top professional copywriter – will guide you through weekly lectures and writing assignments sent via email, answer any questions you have along the way and personally critique your work.</p>
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		<link>http://enthusiastmediagroup.wordpress.com/2009/10/19/1446/</link>
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		<pubDate>Mon, 19 Oct 2009 18:07:05 +0000</pubDate>
		<dc:creator>enthusiastmediagroup</dc:creator>
				<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Magazines]]></category>

		<guid isPermaLink="false">http://enthusiastmediagroup.wordpress.com/?p=1446</guid>
		<description><![CDATA[Put your SEO on Steroids with blogs
November 19, 2009
Time 2:00 PM EST
Webinar: Free
Presented by: Target Marketing
If you’re ready to tap into the power of blogging or want to improve results to your company’s blogging efforts, you won’t want to miss this educational event during which you will learn how to:

Develop SEO-friendly content
Determine the optimal posting [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enthusiastmediagroup.wordpress.com&blog=6658770&post=1446&subd=enthusiastmediagroup&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><strong>Put your SEO on Steroids with blogs</strong></p>
<p><a href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&amp;eventid=163059&amp;sessionid=1&amp;key=5BB4DAEEF93E7748986F2B15347E6BFC&amp;partnerref=004&amp;sourcepage=register">November 19, 2009</a></p>
<p><a href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&amp;eventid=163059&amp;sessionid=1&amp;key=5BB4DAEEF93E7748986F2B15347E6BFC&amp;partnerref=004&amp;sourcepage=register">Time 2:00 PM EST</a></p>
<p><a href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&amp;eventid=163059&amp;sessionid=1&amp;key=5BB4DAEEF93E7748986F2B15347E6BFC&amp;partnerref=004&amp;sourcepage=register">Webinar: Free</a></p>
<p><a href="http://www.targetmarketingmag.com/"><img class="alignleft size-thumbnail wp-image-1445" title="Target Marketing" src="http://enthusiastmediagroup.files.wordpress.com/2009/11/target-marketing.jpg?w=150&#038;h=44" alt="Target Marketing" width="150" height="44" />Presented by: Target Marketing</a></p>
<p>If you’re ready to tap into the power of blogging or want to improve results to your company’s blogging efforts, you won’t want to miss this educational event during which you will learn how to:</p>
<ul>
<li>Develop SEO-friendly content</li>
<li>Determine the optimal posting frequency</li>
<li>Measure the value of your investment</li>
<li>Engage customers and prospects</li>
</ul>
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		<link>http://enthusiastmediagroup.wordpress.com/2009/10/17/1425/</link>
		<comments>http://enthusiastmediagroup.wordpress.com/2009/10/17/1425/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 16:29:04 +0000</pubDate>
		<dc:creator>enthusiastmediagroup</dc:creator>
				<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Magazines]]></category>

		<guid isPermaLink="false">http://enthusiastmediagroup.wordpress.com/?p=1425</guid>
		<description><![CDATA[Paper or Electronic? The Impact of Choices
November 17,2009
Time 2:00PM ET
Webinar: Free
Presented by Target Marketing
 
An all-star panel on sustainability will break down:
Environmental impacts of both paper and digital channels
Tools and processes by which to gauge a product’s or process’s carbon footprint
Building the triple bottom line into the media selection process
Real-world examples of sustainability-driven media planning 
 
  [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enthusiastmediagroup.wordpress.com&blog=6658770&post=1425&subd=enthusiastmediagroup&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><strong>Paper or Electronic? The Impact of Choices</strong></p>
<p><a href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&amp;eventid=162105&amp;sessionid=1&amp;key=D697EEE01989F4C4D476C815734966DB&amp;partnerref=004&amp;sourcepage=register">November 17,2009</a></p>
<p><a href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&amp;eventid=162105&amp;sessionid=1&amp;key=D697EEE01989F4C4D476C815734966DB&amp;partnerref=004&amp;sourcepage=register">Time 2:00PM ET</a></p>
<p><a href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&amp;eventid=162105&amp;sessionid=1&amp;key=D697EEE01989F4C4D476C815734966DB&amp;partnerref=004&amp;sourcepage=register">Webinar: Free</a></p>
<p><a href="http://www.targetmarketingmag.com/"><img class="alignleft size-thumbnail wp-image-1424" title="target marketing" src="http://enthusiastmediagroup.files.wordpress.com/2009/10/target-marketing1.jpg?w=150&#038;h=44" alt="target marketing" width="150" height="44" />Presented by Target Marketing</a></p>
<p><strong> </strong></p>
<p>An all-star panel on sustainability will break down:</p>
<p>Environmental impacts of both paper and digital channels</p>
<p>Tools and processes by which to gauge a product’s or process’s carbon footprint</p>
<p>Building the triple bottom line into the media selection process</p>
<p>Real-world examples of sustainability-driven media planning<span id="_marker"> </span></p>
<p class="MsoNormal" style="margin:0 0 10pt;"><strong><span style="font-size:10pt;color:black;line-height:115%;font-family:&amp;"> </span></strong></p>
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		<link>http://enthusiastmediagroup.wordpress.com/2009/10/10/1441/</link>
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		<pubDate>Sat, 10 Oct 2009 16:04:27 +0000</pubDate>
		<dc:creator>enthusiastmediagroup</dc:creator>
				<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Magazines]]></category>

		<guid isPermaLink="false">http://enthusiastmediagroup.wordpress.com/?p=1441</guid>
		<description><![CDATA[Turning Data into Insight
Using Custom modeling to Predict
Customer Behavior &#38; Increase Revenue
 
November 10. 2009
Time: 2:00pm ET
DMA Member $69.99
Non member $99.99
Sponsored by: DMA
What if you could predict which of your customers were most likely to:

Respond to your offer?
Purchase another one of your products?
Defect?

In this information-packed session, you’ll learn how custom modeling can turn raw abstract data [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enthusiastmediagroup.wordpress.com&blog=6658770&post=1441&subd=enthusiastmediagroup&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><strong>Turning Data into Insight</strong></p>
<p><strong>Using Custom modeling to Predict</strong></p>
<p><strong>Customer Behavior &amp; Increase Revenue</strong></p>
<p><a href="http://www.the-dma.org/seminars/loyaltyweb/20091110.shtml"> </a></p>
<p><a href="http://www.the-dma.org/seminars/loyaltyweb/20091110.shtml">November 10. 2009</a></p>
<p><a href="http://www.the-dma.org/seminars/loyaltyweb/20091110.shtml">Time: 2:00pm ET</a></p>
<p><a href="http://www.the-dma.org/seminars/loyaltyweb/20091110.shtml">DMA Member $69.99</a></p>
<p><a href="http://www.the-dma.org/seminars/loyaltyweb/20091110.shtml">Non member $99.99</a></p>
<p><a href="http://www.the-dma.org/index.php"><img class="alignleft size-full wp-image-1440" title="DMA_logo" src="http://enthusiastmediagroup.files.wordpress.com/2009/11/dma_logo.jpg?w=140&#038;h=63" alt="DMA_logo" width="140" height="63" />Sponsored by: DMA</a></p>
<p>What if you could predict which of your customers were most likely to:</p>
<ul>
<li>Respond to your offer?</li>
<li>Purchase another one of your products?</li>
<li>Defect?</li>
</ul>
<p>In this information-packed session, you’ll learn how custom modeling can turn raw abstract data into predictive marketing intelligence. Using real-life examples from a variety of industries, you will discover how to:</p>
<ul>
<li>Analyze your customer’s historical behavior to predict their future choices.</li>
<li>Quantify the likelihood of your customer’s actions.</li>
<li>Anticipate customer behavior using additional trends other than recency, frequency and monetary value.</li>
<li>Devise powerful, actionable marketing strategies to improve response rates, effectiveness and profitability.</li>
</ul>
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		<link>http://enthusiastmediagroup.wordpress.com/2009/10/05/1420/</link>
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		<pubDate>Mon, 05 Oct 2009 16:19:46 +0000</pubDate>
		<dc:creator>enthusiastmediagroup</dc:creator>
				<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Magazines]]></category>

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		<description><![CDATA[Leverage Search, and Ye Shall Be Found
November 5, 2009
Time: 2:00pm ET
Webinar: Free
Presented by: Target Marketing
Presented by: Quantum Digital
Learn how to maximize response to your campaigns with a well-orchestrated search marketing campaign. In this webinar, industry leaders will explain how to:

boost exposure for online and offline efforts with paid search plans
develop an organic search strategy that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enthusiastmediagroup.wordpress.com&blog=6658770&post=1420&subd=enthusiastmediagroup&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><strong>Leverage Search, and Ye Shall Be Found</strong></p>
<p><a href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&amp;eventid=161056&amp;sessionid=1&amp;key=DADE9274D6CFB751AF0A0C02610F7113&amp;partnerref=004&amp;sourcepage=register">November 5, 2009</a></p>
<p><a href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&amp;eventid=161056&amp;sessionid=1&amp;key=DADE9274D6CFB751AF0A0C02610F7113&amp;partnerref=004&amp;sourcepage=register">Time: 2:00pm ET</a></p>
<p><a href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&amp;eventid=161056&amp;sessionid=1&amp;key=DADE9274D6CFB751AF0A0C02610F7113&amp;partnerref=004&amp;sourcepage=register">Webinar: Free</a></p>
<p><a href="http://www.targetmarketingmag.com/"><img class="alignleft size-thumbnail wp-image-1419" title="target marketing" src="http://enthusiastmediagroup.files.wordpress.com/2009/10/target-marketing.jpg?w=150&#038;h=44" alt="target marketing" width="150" height="44" />Presented by: Target Marketing</a></p>
<p>Presented by: Quantum Digital</p>
<p>Learn how to maximize response to your campaigns with a well-orchestrated search marketing campaign. In this webinar, industry leaders will explain how to:</p>
<ul>
<li>boost exposure for online and offline efforts with paid search plans</li>
<li>develop an organic search strategy that lifts all boats</li>
<li>leverage insights from search efforts to hone direct mail, e-mail, etc.</li>
<li>incorporate testing tactics to enhance insights for continual improvement</li>
</ul>
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