Search Engine marketing

Top 10 Secrets for B to B paid search

 

October 27, 2009

Time 2:00 ET

Webinar: Free

Sponsored by: DMA

 

Join Ben Hanna and Paul Taylor as they share top B2B search marketing tips on how to drive relevant traffic and maximize your ROI for online marketing success. In this webinar, you’ll start by learning how to optimize you B2B site for better search rankings. You’ll then learn the intricacies of the online buying process and how to boost your paid search ROI by tailoring keyword selection for both general and vertical search engines. You’ll also learn how to increase your paid search success by considering your total online marketing mix. Finally, you’ll discover how to make the biggest impact on your current search marketing programs right now with the least amount of time and effort.

The Future of the Book: How to stay in the Game

November 18, 2009

Time 2:00 ET

Webinar: Free

Presented by: Book Business

Sponsored by: HP

The future of the book is personal, digital, mobile and global. The changes sweeping this $100 billion plus global industry promise the biggest change in how we read since the invention of the printing press. In this webinar, you will hear your industry colleagues’ perspectives on the future of books, and about what publishers and printers need to do to participate in this dynamic and changing media world.

Pull Visitors Back to Your Website:
Be Effective and Cost-Effective

October 14, 2009

10:00 am PT

Webinar: Free

 Presented by Coremetrics

Sponsored by Direct Marketing Association

 

 

As website visitors typically do not convert in a single session, you must pull them back quickly before they convert on your competitor’s site. While there are many ways to reach out to visitors, each has its own sets of strengths and weaknesses. Join us for a best-practice webinar that will show you how to leverage web analytics and marketing optimization solutions to reacquire site visitors intelligently. You will learn how to:

• Leverage visitor behavior data to display targeted and timely offers everywhere
• Fuel email campaigns with behavior data in lieu of costly paid-search campaigns
• Get in touch with site visitors even when you don’t have their email addresses
• Measure the effectiveness of display ads, widgets and syndicated videos with conversion metrics that matter to your business

 Pull Visitors Back to your Website:  The Effective and Cost-Effective Way

Date: October 14, 2009

Time: 1:00pm ET

Fee: Free

Sponsored by DMA

Sponsored by Coremetric

 

As website visitors typically do not convert in a single session, you must pull them back quickly before they convert on your competitor’s site. While there are many ways to reach out to visitors, each has its own sets of strengths and weaknesses. Join us for a best-practice webinar that will show you how to leverage web analytics and marketing optimization solutions to reacquire site visitors intelligently.

You will learn how to:

• Leverage visitor behavior data to display targeted and timely offers everywhere
• Fuel email campaigns with behavior data in lieu of costly paid-search campaigns
• Get in touch with site visitors even when you don’t have their email addresses
• Measure the effectiveness of display ads, widgets and syndicated videos with conversion metrics that matter to your business

DMA09 Conference & Exhibition

San Diego Convention Center

October 17^th – 22^nd 2009

San Diego, Ca 

Register Now to save up to $300.00

 

 

DMA09, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition and will be hosted in San Diego in 2009.  DMA09 will feature more than 150 educational sessions, plus roundtables, case studies, white papers and research reports.  DMA09’s exhibit hall will feature more than 500 exhibiting companies covering all aspects of marketing and advertising.

Beyond Customer Acquisition:

Maximizing Customer Lifetime Value

 

Tuesday September 22^nd 2009

10:00am  PT  1:00 pm  ET

Sponsored by: See here Core metrics

Webinar-Free

 

Sponsored by DMA

Learn how FUJIFILM USA used paid-search to help launch SeeHere.com in the very competitive photo-sharing space. See how they were able to leverage various media including paid search, natural search—even combining TV and search ads—to win customers. And then effectively nurture customer retention with strategic re-marketing.

Join us for an exciting webinar to understand how to:

• Determine Customer Lifetime Value (CLV)
• Figure acquisition investment based on CLV
• Retain customers with effective re-marketing

And how to make the most out of:

• Email Marketing
• Pay-Per-Click and Search Engine Marketing
• GoogleTV
• Customer Relationship Marketing

What Do Advertisers Want from Magazine Brands?
Closing the Sale Now

 

September 23, 2009
1:30-3:00 p.m. (ET)

Price $329.00

Sponsored by: min online

Powered by: TalkPoint

We’ll show you how magazine publishers earn a bigger piece of the marketing budgets in a print-depressed, budget-constrained, no-visibility economy. One of the most successful sessions at our annual spring min Day is the signature “What Do Advertisers Want?” panel of media buyers and brand marketers who explain frankly and bluntly what publishers need to do to open the budget purse strings and get a bigger slice of the marketing pie. But in the current environment, who can wait for spring?

Basics of Direct Marketing Seminar

In these tough times, you must wring every ounce of value out
of every marketing dollar.

Date: September 21^st 2009

Cost:

DMA Member $999.00

Non-Member $1,299.00

Presented by DMA Direct Market Association

Fast-forward your learning curve by mastering the essentials of B-to-B and B-to-C direct marketing. Sharpen your skills with tips and strategies for increasing response rate and saving your company money. Update your knowledge on how to prevent common and expensive mistakes. The Basics of Direct Marketing – the condensed, two-day version of DMA’s best-selling seminar – is the most popular direct marketing course in the country. It has launched the careers of thousands and will accelerate your career, too.

And now, the Direct Marketing Association is bringing the seminar to your area to save you time and expense of traveling to a distant city. In this 2-day version of the popular national DMA seminar, Direct Marketing Institute, you’ll devote only the actual classroom time to attending, and have the opportunity to meet others in your local area.

Basics of Direct Marketing is a 2-day seminar. If your travel budget and time is limited, the 2-day seminar will give you a strong grounding in the essentials of direct marketing.

2008 Retail Email Guide to the Holiday Season

List Price $219.00

DMA Member Price $199.00

Deck the Halls with Boughs of…Email!

Long before retailers hang any wreaths or tinsel in their stores, they send out emails promoting their Christmas deals to their subscribers-lots of emails! Last year the Email Experience Council (eec) tracked more than 3,300 emails from more than 100 top online retailers during the fourth quarter and released daily reports on strategies, tactics and trends via the Retail Email Blog.

Based on that monitoring, the eec has produced this helpful roadmap to the email holiday season so retailers and other B-to-C companies can better formulate their campaigns this year.

This guide includes benchmarks and advice on:

• when to begin your campaign
• how much to increase your email volume
• which days to send on
• how to stand out in the inbox during the holidays

You Don’t need ESP to Choose an Email Service Provider

September 16^th 2009

Time 2:00 pm ET

Free Webinar

Presented by Direct Market Association

 

Whether you’re looking to upgrade your email service provider (ESP) or want to see how your current one stacks up, you’ll find this webinar an invaluable resource. This vendor-neutral webinar will take you on an informative approach to your ESP selection or comparison to your existing solution by walking through the top factors to consider when looking into an ESP.

This webinar will cover:

• Why email is still important
• What email can do for you
• Why it’s important to choose the right ESP
• Top factors to consider when choosing a top tier ESP
• How to evaluate ESPs
• ESP scoring sheet