Integrated Marketing Takes Center Stage at the
All-New 2010 Retail Marketing Conference

May 24-27

Orlando, Florida

Sponsored by: DMA

We heard you loud and clear! The new 2010 Retail Marketing Conference is revamped, remixed, and reengineered to best represent the integrated marketing environment all retail marketers now operate in. Preserving the legacy of our ACCM history, and adding all the best of digital and direct marketing, this new event will provide a robust marketing tool box for attendees looking for innovative content that maximizes customer experience and ROI.

Direct Mail & Postal

Breakthrough Advertising

Cost $95.00

Author Gene Schwartz

The late Gene Schwartz used to marvel that people came to him regularly to say they directly credited Breakthrough Advertising with their making millions of dollars.

That’s when Gene realized his book was about much more than just “advertising.” It’s about a way to develop an entirely new market for a new or an old product. It involves a number of clearly defined steps. Breakthrough Advertising shows you every single one of those steps

Within the pages of Breakthrough Advertising, author and copywriting genius Gene Schwartz shares his secrets on…

• Putting drama in your copy
• Reviving a dead product
• Turning ordinary headlines into real attention-getters
• Removing objections to your product
• Introducing new products
• Channeling mass desire onto your product
• And more!

SLIM JIM POSTAL REQUIREMENTS

September 8, 2009 the United States Postal Service will implemenat the following changes for letter size booklets……

View the following link for current postal requirements

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Increased Your Mailing Efficiency and Reduce

Your Costs – the Intelligent Mail Update

Available Now

Cost is $79.00

Presented by: Inside DirectMail

Sponsored by: US Monitor 

 Join us for this webinar as our expert panelists share vital information about Intelligent Mail®, including details about upcoming changes to USPS regulations, important facts about Full-Service Intelligent Mail®, and examples of tested strategies that will help you get the most from your mailing efforts. Whether you’re an Intelligent Mail® novice or a seasoned pro, now is the time to learn more about this valuable USPS resource and get ready for the changes that lie ahead.

The Future of Mail: Policy Trends, DMA Tools & Effective Strategies for Preserving the Mail Channel

Available Now

DMA Member: Free

Non DMA Member $199.99

 Sponsored by DMA

The enhanced Mail Preference Service (MPS) — are among the best ways for the business and nonprofit community to address increasing threats to commercial mail.  Both reflect the strong belief that the evolving needs of consumers and donors must be met to be successful in today’s market.  Effective self-regulatory actions directly respond to advocates and regulators who are promoting their own initiatives.

New StrongMail Survey Shows Social Media is Emerging as a Direct Marketing Channel

Click here

 StrongMail’s marketing and transactional email solutions enable businesses to deliver more relevant, timely and cost-effective messages.  StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also providing IT with superior deliverability and reliability.  Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry.  For more information, please visit www.strongmail.com.

 

USPS “Summer Sale” 30% discount in Postage

 

 

There has been an importand and positive recent development with the U.S. Postal Service that stands to have very positive implications for both standard and letter mailers in 2009…..

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2009 Postal Service Mailing Services Price Changes

Fact Sheet

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