Enthusiast Media Group

enthusiastmediagroup — Fri, 24 Sep 2010 02:34:46 +0000

From SMS to the iPad: Best Practice in Mobile Commerce and Marketing

October 22, 2010

Will 2011 be the year of mobile? That question, along with many other mobile marketing and commerce questions, will be answered during this virtual informal discussion between mobile experts and retailers.

Attendees will take away the following:

*SMS best practices
*best practices for implementing mobile commerce and mobile marketing programs
*how to create clickable apps for smartphones and the iPad
*5 trends that will drive mobile commerce and marketing next year

enthusiastmediagroup — Fri, 24 Sep 2010 02:25:36 +0000

List Industry Trends

This Webinar will examine creative tactics and strategies publishers can apply to fight name drain, including modeling, alternative sourcing, and much more

enthusiastmediagroup — Thu, 23 Sep 2010 04:03:10 +0000

Digital Magazines, E-Readers, Mobile Publishing: New Formats and New Business Models

In this webinar, learn how to look beyond print and how you can turn your assets and relationships into new revenue sources. Learn what the new e-readers offer, and what the economics are of getting your brand onto them. Learn how digital magazines fit into this increasingly complex new environment. And much more

enthusiastmediagroup — Thu, 23 Sep 2010 03:51:36 +0000

Approaches to Green Print Manufacturing

This Webinar will explore how publishers and manufacturers are working together to adopt more environmentally friendly and sustainable practices.

enthusiastmediagroup — Fri, 16 Jul 2010 04:45:38 +0000

Reaching the Unreachable Consumer…The Right Media Mix

Date: On Demand

Time: 2:00 pm ET 11:00am PT

Webinar: Free

Presented by: Target Marketing

Effective marketing is that which reaches and motivates your buyers. It is the right message to the right person via the right channel at the right time. But with so many places to advertise and promote products and services, how do we know which is most effective, which works best?

This webinar is designed to let you hear from practitioners that are successfully building out multi-channel campaigns that include mobile, social, print and e-mail. These firms recognize that it isn’t just one marketing channel, but the synergistic use media that delivers business results. They will share their strategies on how, where, and when to reach customers and prospects, and how to put together a promotional mix that gets results.

enthusiastmediagroup — Fri, 16 Jul 2010 04:28:42 +0000

What Every Marketer Needs to Know About Marketing Databases

Date: On line Webinar

DMA Member $189.00

Non-Member $219.00

Presented by: DMA

This course will review strategies and as well as key principles of database marketing including customer lifetime value, predictive modeling, tests, controls, and segmentation including RFM (recency, frequency, monetary) analysis. You’ll be provided detailed instruction on how to effectively use database marketing techniques to identify, segment, and target an audience, as well as accurately and cost-effectively reach your intended recipients.

Course Content

Discover how to implement state-of-the-art database techniques and develop a database strategy to meet your short- and long-term marketing goals. You’ll hear from an expert on how to use database marketing for customer acquisition and retention, as well as determine customer life-time value, a key component in your overall marketing strategy.

enthusiastmediagroup — Fri, 16 Jul 2010 04:10:09 +0000

How to Prepare for the Big Interview and More Importantly…How to Nail it!

Date: July 28, 2010

Time: 10:00am - 11:30am

Seminar: Free

DMA Seminar Center

1120 Avenue of the Americas, 13^th Floor

Presented by: DMA

DMA Strengthens Community Through Free Networking Event
Open to Members and Non-Members

DMA is harnessing the power of community for direct marketers in the tri-state area who are in between jobs and conducting employment searches. On Wednesday, July 28, from 10:00 to 11:30 a.m., we are opening up our Seminar Center for a free networking session to give direct marketers a chance to share information and network with others who are also seeking employment. Career counselor, Karen Pavelsky will lend her expertise in career assessment, advisement, and interview preparation techniques. Karen manages a private practice with a diverse professional client base and is an Adjunct Counselor and Lecturer with New York University (NYU) and Lee Hecht Harrison, a global career management/outplacement firm. She holds a Master’s degree in Vocational Rehabilitation Counseling and a Certificate in Adult Career Planning and Development from NYU. She is a New York State Licensed Mental Health Counselor under the Professional Career Counselor Category and has recently been featured in The New York Times and Time Out New York. Light refreshments will be served.

enthusiastmediagroup — Fri, 16 Jul 2010 03:51:57 +0000

Leveraging Location…Delivering Results

Date: On Demand

Time: 2:00pm ET 11:00am PT

Webinar: Free

Presented by: Target Marketing

An estimated 70% of all business data contains a geographic component: an address, a parcel number, proximity to another location. The ability to visualize spatial data and understand relationships between specific locations helps organizations make more strategic business decisions.

This is called location intelligence, and by leveraging location-based data, companies can identify business growth opportunities such as choosing profitable locations for expansion, streamlining delivery routes and improving information sharing throughout your organization.

This webinar will share scenarios related to how companies delivered the right message to the right person at the right location to drive business results.

enthusiastmediagroup — Fri, 16 Jul 2010 03:41:45 +0000

Triggers, Events and Marketing Automation

Pair the right data with the right strategy for success

Date: On Demand

Time: 2:oopm ET 11:00am PT

Free Webinar

Presented by: Target Marketing

Marketing automation tools offer companies the ability to streamline marketing contact processes, respond to in-market leads more quickly and win more sales opportunities for stronger customer lifetime value.

But technology is not strategy. To reap the benefits of marketing automation, marketers need to know the difference between tactics and strategies or risk chasing the wrong results—and, in some cases, the exact opposite of what they intended.

In this 60-minute, example-driven session, you’ll gain practical advice and application ideas for both marketers and the agencies that support them. Areas that will be covered include:

• benefits of marketing automation
• how to develop sound business rules for triggers
• what contact should and shouldn’t be automated
• where automation fits into your overall marketing program

enthusiastmediagroup — Thu, 29 Apr 2010 03:51:23 +0000

It’s Never too late

To Feed your Brain

May 1

DMA Member $69.00

DMA Non Member $99.00

Sponsored by: DMA

PART ONE: The Ins and Outs of Catalog Marketing: A Primer to Building a Successful Catalog Business

Catalog marketing is all about determining who to mail, when to mail and what to mail. Its developing plans to acquire customers (“front-end marketing”), retain customers (“back-end marketing”) and increase overall purchase frequency to grow the business. Without a solid marketing foundation, the best merchandise concept and creative platform are left to flounder. In this session, you’ll be introduced to the concepts that are the lifeblood of every successful catalog company, including contact strategy development, new customer acquisition techniques, promotional strategies, segmentation models and the essential analytical concepts that every cataloger must master. Building a Successful Catalog Business